{"id":19188,"date":"2020-08-05T00:00:00","date_gmt":"2020-08-04T22:00:00","guid":{"rendered":"https:\/\/addi.de\/news\/tradition-und-moderne-addi-vereint-alles-am-standort-in-altena\/"},"modified":"2023-02-18T17:59:54","modified_gmt":"2023-02-18T16:59:54","slug":"tradition-and-modernity-addi-association-all-at-the-site-in-altena","status":"publish","type":"news","link":"https:\/\/addi.de\/en\/news\/tradition-and-modernity-addi-association-all-at-the-site-in-altena\/","title":{"rendered":"Tradition and modernity \u2013 addi combines everything at the location in Altena"},"content":{"rendered":"<div id=\"header-text-block_ce4af86f3877773f5371180262da0f93\" class=\"header-text\" >\n    <section>\n        <div class=\"container\">\n            <div class=\"row position-relative\">\n                <div class=\"col-12 col-lg-3 offset-lg-1 order-2 order-lg-1\">\n                    <div class=\"text-wrapper\">\n                        <div class=\"color-area-secondary\"><\/div>\n                                                                                                    <h1>Tradition and modernity \u2013 addi combines everything at the location in Altena<\/h1>\n                                                <div class=\"share-links\">\n                            <span>Teilen:<\/span>\n                            <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Faddi.de%2Fen%2Fnews%2Ftradition-and-modernity-addi-association-all-at-the-site-in-altena%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fab fa-facebook-f hl-color\"><\/i><\/a>\n                            <a href=\"https:\/\/twitter.com\/intent\/tweet?text=https%3A%2F%2Faddi.de%2Fen%2Fnews%2Ftradition-and-modernity-addi-association-all-at-the-site-in-altena%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fa-brands fa-x-twitter hl-color\"><\/i><\/a>\n                        <\/div>\n                        <div class=\"text\">\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-7 offset-lg-1 mb-3 mb-lg-0 order-1 order-lg-2\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"316\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/03\/Aktuelles_Beitragsbild_Tradition_und_Moderne.png\" class=\"attachment-1280x970 size-1280x970\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/03\/Aktuelles_Beitragsbild_Tradition_und_Moderne.png 486w, https:\/\/addi.de\/wp-content\/uploads\/2022\/03\/Aktuelles_Beitragsbild_Tradition_und_Moderne-450x293.png 450w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/>                                        <div class=\"row toc-wrapper\">\n                        <div class=\"col-12 col-lg-6 offset-lg-5\">\n                            <div class=\"toc-title\">\n                                Inhaltsverzeichnis                            <\/div>\n                            <div class=\"toc-content\">\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n            \n<div id=\"text-gallery-video-block_60697e88a3b8c41102698e7e6c890c69\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"text-wrapper mb-5\">\n                                                                                                    <div class=\"text-background-small color-area-secondary full\"><\/div>\n                                                                                                                                                                                                                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                            <div class=\"text\">\n                                                                <p>Since 191 years there is the company addi, which is officially called Gustav Selter GmbH &amp; Co. KG. But everyone talks only about addi. This is of course also due to the strong brand presence. And that caused due Hella Selter, the mother of the current owner Thomas Selter, 70 years ago. She recognised very early how important a brand is and designed an addi logo and had it officially registered. All this long before the word \u201cmarketing\u201d became established in everyday language. <\/p>\n<p>Then as now, the addi brand stands for quality, service, innovation and Made in Germany. Then as now, the employees at addi work with pride and pleasure in the production of knitting needles and crochet hooks.<br \/>\nAnd the managing directors around Thomas Selter appreciate this effort and thanks their employees in an unusual way. Two large banners with a thick thank-you note hang from the buildings in Altena-Dahle, visible for everybody. \u201cNow I like to work at addi a lot more\u201d was just a comment from one of the employees. <\/p>\n<p>The customers of addi also appreciate this and thanked with a flood of orders, which the addi team is currently working on.<br \/>\nThis is of course also due to the many innovations that addi has brought out in the last 20 years. Starting with the knitting machines <a href=\"https:\/\/shop.addi.de\/de\/addi-express\/addiexpress-professional\" rel=\"noopener\" target=\"_blank\">addiExpress<\/a> and <a href=\"https:\/\/shop.addi.de\/de\/addi-quick\/addiexpress-kingsize\" rel=\"noopener\" target=\"_blank\">addiExpressKingsize<\/a>, which continue to enjoy great popularity, right up to the very latest square needles <a href=\"https:\/\/shop.addi.de\/de\/nadeln\/rundstricknadeln\/addinovel-viereckige-nadeln\" rel=\"noopener\" target=\"_blank\">addiNovel<\/a>, which are now available in a wide range of designs. addi has a well-rounded and full range of handmade needles for knitting and crocheting, which is in such abundance only produced once in Europe, namely at the Altena site in Germany. And this will continue to be so, promises the addi management team.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                                                                                                            <\/div>\n                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                                                                        <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                    <div class=\"text-background-small color-area-secondary full\"><\/div>\n                                                                                                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Since 191 years there is the company addi, which is officially called Gustav Selter GmbH &amp; Co. KG. But everyone talks only about addi. This is of course also due to the strong brand presence. And that caused due Hella Selter, the mother of the current owner Thomas Selter, 70 years ago. She recognised very early how important a brand is and designed an addi logo and had it officially registered. All this long before the word \u201cmarketing\u201d became established in everyday language. <\/p>\n<p>Then as now, the addi brand stands for quality, service, innovation and Made in Germany. Then as now, the employees at addi work with pride and pleasure in the production of knitting needles and crochet hooks.<br \/>\nAnd the managing directors around Thomas Selter appreciate this effort and thanks their employees in an unusual way. Two large banners with a thick thank-you note hang from the buildings in Altena-Dahle, visible for everybody. \u201cNow I like to work at addi a lot more\u201d was just a comment from one of the employees. <\/p>\n<p>The customers of addi also appreciate this and thanked with a flood of orders, which the addi team is currently working on.<br \/>\nThis is of course also due to the many innovations that addi has brought out in the last 20 years. Starting with the knitting machines <a href=\"https:\/\/shop.addi.de\/de\/addi-express\/addiexpress-professional\" rel=\"noopener\" target=\"_blank\">addiExpress<\/a> and <a href=\"https:\/\/shop.addi.de\/de\/addi-quick\/addiexpress-kingsize\" rel=\"noopener\" target=\"_blank\">addiExpressKingsize<\/a>, which continue to enjoy great popularity, right up to the very latest square needles <a href=\"https:\/\/shop.addi.de\/de\/nadeln\/rundstricknadeln\/addinovel-viereckige-nadeln\" rel=\"noopener\" target=\"_blank\">addiNovel<\/a>, which are now available in a wide range of designs. addi has a well-rounded and full range of handmade needles for knitting and crocheting, which is in such abundance only produced once in Europe, namely at the Altena site in Germany. And this will continue to be so, promises the addi management team.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_60697e88a3b8c41102698e7e6c890c69\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_60697e88a3b8c41102698e7e6c890c69\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <div class=\"row carousel-item-image-wrapper\">\n                                            <div class=\"col-12\">\n                                                <div class=\"carousel-item-image\">\n                                                    <div class=\"color-area-secondary\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>","protected":false},"template":"","kategorie_news":[40],"class_list":["post-19188","news","type-news","status-publish","hentry","kategorie_news-aktuelles"],"acf":[],"_links":{"self":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/news\/19188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/media?parent=19188"}],"wp:term":[{"taxonomy":"kategorie_news","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_news?post=19188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}