{"id":78250,"date":"2026-08-03T16:18:23","date_gmt":"2026-08-03T14:18:23","guid":{"rendered":"https:\/\/addi.de\/?post_type=news&#038;p=78250"},"modified":"2026-08-03T16:22:24","modified_gmt":"2026-08-03T14:22:24","slug":"40-jahre-bei-addi-claudia-malcus","status":"publish","type":"news","link":"https:\/\/addi.de\/en\/news\/40-jahre-bei-addi-claudia-malcus\/","title":{"rendered":"40 Jahre bei addi Claudia Malcus"},"content":{"rendered":"<div id=\"header-text-block_2370c84c35ed8e9d10f0d4c480e6bf8f\" class=\"header-text\" >\n    <section>\n        <div class=\"container\">\n            <div class=\"row position-relative\">\n                <div class=\"col-12 col-lg-3 offset-lg-1 order-2 order-lg-1\">\n                    <div class=\"text-wrapper\">\n                        <div class=\"color-area-secondary\"><\/div>\n                                                                                                    <h1>40 Years at addi\u2014Claudia Malcus Celebrates her Anniversary<\/h1>\n                                                <div class=\"share-links\">\n                            <span>Teilen:<\/span>\n                            <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Faddi.de%2Fen%2Fnews%2F40-jahre-bei-addi-claudia-malcus%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fab fa-facebook-f hl-color\"><\/i><\/a>\n                            <a href=\"https:\/\/twitter.com\/intent\/tweet?text=https%3A%2F%2Faddi.de%2Fen%2Fnews%2F40-jahre-bei-addi-claudia-malcus%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fa-brands fa-x-twitter hl-color\"><\/i><\/a>\n                        <\/div>\n                        <div class=\"text\">\n                            <p><span class=\"x193iq5w xeuugli x13faqbe x1vvkbs xlh3980 xvmahel x1n0sxbx x1lliihq x1s928wv xhkezso x1gmr53x x1cpjm7i x1fgarty x1943h6x xudqn12 x3x7a5m x6prxxf xvq8zen xo1l8bm xzsf02u x1yc453h\" dir=\"auto\">On August 1, 1986, Claudia Malcus began her apprenticeship at addi. Four decades later, she stands at the helm of the company\u2014a remarkable journey filled with dedication, passion, and success.<\/span><\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-7 offset-lg-1 mb-3 mb-lg-0 order-1 order-lg-2\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"970\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/08\/Claudia-Malcus-40-Jahre-bei-addi-1280x970.jpg\" class=\"attachment-1280x970 size-1280x970\" alt=\"\" \/>                                        <div class=\"row toc-wrapper\">\n                        <div class=\"col-12 col-lg-6 offset-lg-5\">\n                            <div class=\"toc-title\">\n                                Inhaltsverzeichnis                            <\/div>\n                            <div class=\"toc-content\">\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n        \n<div id=\"text-gallery-video-block_fe7a6a126ec55263afe4665dd7c55f07\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                                                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <div>\n<p>Claudia Malcus (Managing Director and owner of Gustav Selter GmbH &amp; Co. KG, better known as \u201caddi\u201d) has been closely associated with addi for decades. Her career began in 1986 with an apprenticeship as an industrial clerk at Selter. Over the years, she worked in nearly every division of the company, developing a comprehensive understanding of the business and its processes.<\/p>\n<p>In 2020, she officially took over the management from her husband, Thomas Selter, and has been leading the family business into the next generation ever since.<\/p>\n<p><strong>With her many years of experience, her deep connection to the company, and her eye for innovation, she is actively shaping the future of addi.<\/strong><\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n<div id=\"headline-block_cf9198612e18cf7de813a54e5347b80c\" class=\"headline\" >\n    <section>\n        <div class=\"container\">\n                        <div class=\"row\">\n                <div class=\"col-12 col-md-6\">\n                                                                <h2 class=\"medium script\">\n                            The addi team congratulates her on this milestone!                        <\/h2>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n<div id=\"selection-teaser-block_78575d3c3d5774f0194d4841b3347deb\" class=\"selection-teaser\" >\n    <section>\n        <div class=\"container\">\n                            <div class=\"row\">\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper service\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/06\/Praedikatsverleihung_Familienfreundliches-Unternehmen_addi-2026-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/06\/Praedikatsverleihung_Familienfreundliches-Unternehmen_addi-2026-400x320.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/06\/Praedikatsverleihung_Familienfreundliches-Unternehmen_addi-2026-16x12.png 16w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        News                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        News                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        Recertification: family-friendly company                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>We are pleased that addi has once again been awarded the \u201cFamily-Friendly Company\u201d designation.<\/p>\n<p>This recertification confirms our commitment to a corporate culture in which work, family, and personal circumstances can be easily balanced.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/news\/rezertifizierung-familienfreundlich\/' target='_self' class='buttonlink prio-2'>Read news<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper service\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        News                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                                                    <div class=\"headline\">\n                                        Anniversary Thomas Selter                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>Where has the time gone? \u2013 That\u2019s what Mr. addi, Thomas Selter, thinks too. Because he celebrated his 50th working anniversary at addi on 01.12.2021. He looks back on a long career of success, which he celebrated well-deservedly in a small circle with his employees!<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/news\/jubilaeum-thomas-selter\/' target='_self' class='buttonlink prio-2'>Read news<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inspiration\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"Managing Director Claudia Malcus and her daughter Pauline D\u00f6rr - addi by Selter\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Inspiration                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Story                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addi \u2013 a family business                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name \u201caddi\u201d in the 6th generation and ship them to customers in 59 different countries. <strong>Made in Germany since 1829<\/strong><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/story\/addi-familienunternehmen\/' target='_self' class='buttonlink prio-2'>Read story<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/section>\n<\/div>","protected":false},"template":"","kategorie_news":[40],"class_list":["post-78250","news","type-news","status-publish","hentry","kategorie_news-aktuelles"],"acf":[],"_links":{"self":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/news\/78250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/media?parent=78250"}],"wp:term":[{"taxonomy":"kategorie_news","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_news?post=78250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}