{"id":77252,"date":"2026-06-22T17:41:33","date_gmt":"2026-06-22T15:41:33","guid":{"rendered":"https:\/\/addi.de\/?page_id=77252"},"modified":"2026-07-14T10:25:41","modified_gmt":"2026-07-14T08:25:41","slug":"addi-sponsoring-richtlinien","status":"publish","type":"page","link":"https:\/\/addi.de\/en\/addi-sponsoring-richtlinien\/","title":{"rendered":"addi Sponsoring-Richtlinien"},"content":{"rendered":"<div id=\"header-focus-block_d2b0b6af286ea11da601a44cdaf12936\" class=\"header-focus light\" >\n    <section>\n        <div class=\"container\">\n            <div class=\"row align-items-center header-wrapper\">\n                <div class=\"col-12 col-lg-8 order-2\">\n                    <div class=\"text-wrapper\">\n                        <div class=\"color-area color-area-secondary\"><\/div>\n                        <div class=\"row\">\n                            <div class=\"col-12 col-lg-8\">\n                                                                                                                                                            <h1>addi Sponsorship Policy<\/h1>\n                                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"row\">\n                                <div class=\"col-12 col-lg-9\">\n                                    <div class=\"text\">\n                                        <p>We are delighted by the huge interest in addi and by the fact that our knitting needles and crochet hooks are set to feature in so many creative activities, trips and community events.<\/p>\n<p>As we receive a large number of sponsorship enquiries, we have set out our sponsorship guidelines here to ensure fair, sustainable and long-term partnerships.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-4 order-1\">\n                    <div class=\"image-wrapper\">\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"789\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-768x947.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-768x947.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-243x300.png 243w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-1246x1536.png 1246w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-1662x2048.png 1662w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-10x12.png 10w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-1320x1627.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-600x739.png 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                            <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-3 offset-lg-4\">\n                    <div class=\"share-links\">\n                        <span>Teilen:<\/span>\n                        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Faddi.de%2Fen%2Faddi-sponsoring-richtlinien%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fab fa-facebook-f hl-color\"><\/i><\/a>\n                        <a href=\"https:\/\/twitter.com\/intent\/tweet?text=https%3A%2F%2Faddi.de%2Fen%2Faddi-sponsoring-richtlinien%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fa-brands fa-x-twitter hl-color\"><\/i><\/a>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-3 offset-lg-1\">\n                    <div class=\"toc-wrapper\">\n                        <div class=\"toc-title\">\n                            Inhaltsverzeichnis                        <\/div>\n                        <div class=\"toc-content\">\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n        \n<div id=\"text-gallery-video-block_12d839dfc2188c057692d65129ac7511\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h2> Being creative together \u2013 through fair and sustainable partnerships <\/h2>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <h3><\/h3>\n<h3>General information<\/h3>\n<p>addi supports selected events and projects that:<\/p>\n<ul>\n<li role=\"presentation\">that are in keeping with the addi brand and our values,<\/li>\n<li role=\"presentation\">to promote the creative handicrafts community,<\/li>\n<li role=\"presentation\">to reach a relevant audience or target a specific demographic,<\/li>\n<li role=\"presentation\">and provide a professional organisational framework.<\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n\n        \n<div id=\"text-gallery-video-block_3c18ca15aeddd70856f304193b7904ab\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                            <div class=\"text-background-big color-area-secondary\"><\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h3> What we are currently able to offer <\/h3>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                        <div class=\"text text_indented\">\n                                            <p>Depending on the nature and scope of the project, we assess each case individually:<\/p>\n<ul>\n<li role=\"presentation\">Special discounts on addi products<\/li>\n<li role=\"presentation\">small product packs or promotional items<\/li>\n<li role=\"presentation\">Partnerships with social media support<\/li>\n<li role=\"presentation\">long-term partnerships with selected organisers<\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n\n        \n<div id=\"text-gallery-video-block_a2ba9d5b1b7e59382592ed7eb0a08918\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                                                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <h3>What we are unfortunately no longer able to provide<\/h3>\n<p>Due to the large number of enquiries, we are unable to:<\/p>\n<ul>\n<li role=\"presentation\">do not offer unlimited free product deliveries,<\/li>\n<li role=\"presentation\">not to undertake any regular major sponsorship deals without receiving something in return,<\/li>\n<li role=\"presentation\">and do not consider any last-minute requests without sufficient planning time.<\/li>\n<\/ul>\n<p>Particularly in the case of enquiries regarding high-value products, we ask for your understanding that these are only possible in exceptional circumstances.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n\n        \n<div id=\"text-gallery-video-block_88d9c41b95fb7f2d70e23d3f4c9187c0\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                            <div class=\"text-background-big color-area-secondary\"><\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h3> Entry requirements for an examination <\/h3>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                        <div class=\"text text_indented\">\n                                            <p>In order for us to assess your enquiry, we need:<\/p>\n<ul>\n<li role=\"presentation\">Description of the event \/ project<\/li>\n<li role=\"presentation\">Date and venue<\/li>\n<li role=\"presentation\">expected number of participants<\/li>\n<li role=\"presentation\">required products and quantities<\/li>\n<li role=\"presentation\">Information on the planned visibility of addi<br \/>\n(e.g. social media, leaflets, the press, workshops, etc.)<\/li>\n<li role=\"presentation\">Media kit for influencer enquiries<\/li>\n<\/ul>\n<h4>Processing time<\/h4>\n<p>Please submit sponsorship enquiries as early as possible \u2013 ideally at least 6\u20138 weeks before the event begins.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n<div id=\"headline-block_94abee423e16e7f5692d7c940481a09b\" class=\"headline\" >\n    <section>\n        <div class=\"container\">\n                        <div class=\"row\">\n                <div class=\"col-12 col-md-6\">\n                                                                <h2 class=\"medium default\">\n                            We aim to support creative projects and the craft community \u2013 whilst acting responsibly and sustainably, with a focus on long-term partnerships and personal connections.                        <\/h2>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n<div id=\"actionbox-block_45923db9134a10e829b59c9072adaed8\" class=\"actionbox alignment-left\" >\n    <section>\n        <div class=\"container\">\n                            <div class=\"row mb-4\">\n                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                                            <div class=\"heading-tag\">\n                                <h3>Please send your enquiry to:<\/h3>\n                            <\/div>\n                                                                            <div class=\"text\">\n                                <p>Thank you very much for your understanding and your interest in addi.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <div class=\"row\">\n                                                                    <div class=\"col-12 col-lg-4 offset-lg-3 mb-3 mb-lg-0 order-1\">\n                                <div class=\"actionbox-wrapper\">\n                                                                                                                <div class=\"actionbox-text text\">\n                                            <p><strong>marketing@selter.com<\/strong><\/p>\n<p>or, if you already have a contact, to your contact person at addi.<\/p>\n                                        <\/div>\n                                                                                                        <\/div>\n                            <\/div>\n                                                            <div class=\"col-12 col-lg-4 order-2\">\n                                                                            <div class=\"actionbox-illustration\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2025\/11\/0-addi-Hakelherz-520x300.png\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                        <\/div>\n                                                                    <\/div>\n                                                                                        <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n<div id=\"selection-teaser-block_340e571d0040f158229314e3c8a75876\" class=\"selection-teaser\" >\n    <section>\n        <div class=\"container\">\n                            <div class=\"row\">\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inspiration\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-400x320.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-768x617.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-1536x1234.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-1320x1060.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-600x482.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild.jpg 1800w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Page                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Successful development                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        Partnership with influencers                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>A \u2018blogger meet-up\u2019 held on 20 September 2017 at addi\u2019s premises marked the start of a successful partnership with well-known bloggers and influencers in the handcrafts sector.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/kooperation-influencer\/' target='_self' class='buttonlink prio-2'>View partners<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inherit\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_Philosophie-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"Free instructions\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Page                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Philosophy                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        Made in Germany. Our promise.                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>addi needles and hooks are synonymous with excellence for knitting and crochet fans around the world.<\/p>\n<p>Our addi philosophy: the origin of our products is always traceable. Fair working conditions, regional materials and quality are important to us.<\/p>\n<p>&nbsp;<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/philosophie\/' target='_self' class='buttonlink prio-2'>Learn more<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper service\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addition-Handler-Bloggertreffen-2023-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        News                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        News                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addition - Bloggers and Traders Meeting 2023                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>More than 30 participants met at addi for a factory tour and workshops last Saturday, 10.09.2023.<\/p>\n<p>Conclusion: simply beautiful.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/news\/addition-treffen-2023\/' target='_self' class='buttonlink prio-2'>Read news<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"kategorie_pages":[],"class_list":["post-77252","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages\/77252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/comments?post=77252"}],"version-history":[{"count":9,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages\/77252\/revisions"}],"predecessor-version":[{"id":77810,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages\/77252\/revisions\/77810"}],"wp:attachment":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/media?parent=77252"}],"wp:term":[{"taxonomy":"kategorie_pages","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_pages?post=77252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}