{"id":77252,"date":"2026-06-22T17:41:33","date_gmt":"2026-06-22T15:41:33","guid":{"rendered":"https:\/\/addi.de\/?page_id=77252"},"modified":"2026-06-22T17:53:30","modified_gmt":"2026-06-22T15:53:30","slug":"addi-sponsoring-richtlinien","status":"publish","type":"page","link":"https:\/\/addi.de\/en\/addi-sponsoring-richtlinien\/","title":{"rendered":"addi Sponsoring-Richtlinien"},"content":{"rendered":"<div id=\"header-focus-block_c07627e35058bad8df3c8d3e4a898171\" class=\"header-focus light\" >\n    <section>\n        <div class=\"container\">\n            <div class=\"row align-items-center header-wrapper\">\n                <div class=\"col-12 col-lg-8 order-2\">\n                    <div class=\"text-wrapper\">\n                        <div class=\"color-area color-area-secondary\"><\/div>\n                        <div class=\"row\">\n                            <div class=\"col-12 col-lg-8\">\n                                                                                                                                                            <h1>addi Sponsoring-Richtlinie<\/h1>\n                                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"row\">\n                                <div class=\"col-12 col-lg-9\">\n                                    <div class=\"text\">\n                                        <p>Wir freuen uns sehr \u00fcber das gro\u00dfe Interesse an addi und dar\u00fcber, dass unsere Strick- und H\u00e4kelnadeln Teil so vieler kreativer Veranstaltungen, Reisen und Community-Events sein sollen.<\/p>\n<p>Da uns inzwischen eine hohe Anzahl an Sponsoring-Anfragen erreicht, haben wir unsere Unterst\u00fctzungsrichtlinien angepasst, um faire, nachhaltige und langfristige Kooperationen sicherzustellen.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-4 order-1\">\n                    <div class=\"image-wrapper\">\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"789\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-768x947.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-768x947.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-243x300.png 243w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-1246x1536.png 1246w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-1662x2048.png 1662w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-10x12.png 10w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-1320x1627.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2024\/06\/herz_rot-2-600x739.png 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>                                            <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-12 col-lg-3 offset-lg-4\">\n                    <div class=\"share-links\">\n                        <span>Teilen:<\/span>\n                        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Faddi.de%2Fen%2Faddi-sponsoring-richtlinien%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fab fa-facebook-f hl-color\"><\/i><\/a>\n                        <a href=\"https:\/\/twitter.com\/intent\/tweet?text=https%3A%2F%2Faddi.de%2Fen%2Faddi-sponsoring-richtlinien%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fa-brands fa-x-twitter hl-color\"><\/i><\/a>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-3 offset-lg-1\">\n                    <div class=\"toc-wrapper\">\n                        <div class=\"toc-title\">\n                            Inhaltsverzeichnis                        <\/div>\n                        <div class=\"toc-content\">\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n        \n<div id=\"text-gallery-video-block_12d839dfc2188c057692d65129ac7511\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h2> Gemeinsam kreativ \u2013 mit fairen und nachhaltigen Partnerschaften <\/h2>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <h3><\/h3>\n<h3>Grunds\u00e4tzliches<\/h3>\n<p>addi unterst\u00fctzt ausgew\u00e4hlte Veranstaltungen und Projekte, die:<\/p>\n<ul>\n<li role=\"presentation\">zur Marke addi und unseren Werten passen,<\/li>\n<li role=\"presentation\">die kreative Handarbeits-Community f\u00f6rdern,<\/li>\n<li role=\"presentation\">eine relevante Reichweite oder besondere Zielgruppe ansprechen,<\/li>\n<li role=\"presentation\">und einen professionellen organisatorischen Rahmen bieten.<\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n\n        \n<div id=\"text-gallery-video-block_3c18ca15aeddd70856f304193b7904ab\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                            <div class=\"text-background-big color-area-secondary\"><\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h3> Was wir aktuell leisten k\u00f6nnen <\/h3>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                        <div class=\"text text_indented\">\n                                            <p>Je nach Art und Umfang des Projekts pr\u00fcfen wir individuell:<\/p>\n<ul>\n<li role=\"presentation\">Sonderrabatte auf addi-Produkte<\/li>\n<li role=\"presentation\">kleine Produktpakete oder Give-aways<\/li>\n<li role=\"presentation\">Kooperationen mit Social-Media-Begleitung<\/li>\n<li role=\"presentation\">langfristige Partnerschaften mit ausgew\u00e4hlten Veranstaltern<\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n\n        \n<div id=\"text-gallery-video-block_7204f41ea83ae7c75989427db2a3acf2\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                                                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <h3>Was wir leider nicht mehr leisten k\u00f6nnen<\/h3>\n<p>Aufgrund der Vielzahl an Anfragen k\u00f6nnen wir:<\/p>\n<ul>\n<li role=\"presentation\">keine unbegrenzten kostenlosen Produktlieferungen anbieten,<\/li>\n<li role=\"presentation\">keine regelm\u00e4\u00dfigen Gro\u00dfsponsorings ohne Gegenleistung \u00fcbernehmen,<\/li>\n<li role=\"presentation\">und keine kurzfristigen Anfragen ohne ausreichende Planungszeit ber\u00fccksichtigen.<\/li>\n<\/ul>\n<p>Besonders bei Produktanfragen im vierstelligen Warenwert bitten wir um Verst\u00e4ndnis, dass diese nur noch in Ausnahmef\u00e4llen m\u00f6glich sind.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n\n        \n<div id=\"text-gallery-video-block_88d9c41b95fb7f2d70e23d3f4c9187c0\" class=\"text-gallery-video alignment-left inherit\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                            <div class=\"text-background-big color-area-secondary\"><\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h3> Voraussetzungen f\u00fcr eine Pr\u00fcfung <\/h3>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                        <div class=\"text text_indented\">\n                                            <p>Damit wir Ihre Anfrage bewerten k\u00f6nnen, ben\u00f6tigen wir:<\/p>\n<ul>\n<li role=\"presentation\">Beschreibung des Events \/ Projekts<\/li>\n<li role=\"presentation\">Termin und Veranstaltungsort<\/li>\n<li role=\"presentation\">erwartete Teilnehmerzahl<\/li>\n<li role=\"presentation\">gew\u00fcnschte Produkte und Mengen<\/li>\n<li role=\"presentation\">Informationen zur geplanten Sichtbarkeit von addi<br \/>\n(z. B. Social Media, Flyer, Presse, Workshops etc.)<\/li>\n<li role=\"presentation\">Media-Kit bei Influencer Anfragen<\/li>\n<\/ul>\n<h4>Bearbeitungszeit<\/h4>\n<p>Bitte senden Sie Sponsoring-Anfragen m\u00f6glichst fr\u00fchzeitig \u2013 idealerweise mindestens 6\u20138 Wochen vor Veranstaltungsbeginn.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n<div id=\"headline-block_94abee423e16e7f5692d7c940481a09b\" class=\"headline\" >\n    <section>\n        <div class=\"container\">\n                        <div class=\"row\">\n                <div class=\"col-12 col-md-6\">\n                                                                <h2 class=\"medium default\">\n                            Wir m\u00f6chten kreative Projekte begleiten und die Handarbeits-Community unterst\u00fctzen \u2013 dabei jedoch verantwortungsvoll und nachhaltig handeln, mit Fokus auf langfristige Kooperationen und pers\u00f6nliche Kontakte.                        <\/h2>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n<div id=\"actionbox-block_45923db9134a10e829b59c9072adaed8\" class=\"actionbox alignment-left\" >\n    <section>\n        <div class=\"container\">\n                            <div class=\"row mb-4\">\n                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                                            <div class=\"heading-tag\">\n                                <h3>Bitte senden Sie Ihre Anfrage an:<\/h3>\n                            <\/div>\n                                                                            <div class=\"text\">\n                                <p>Vielen Dank f\u00fcr Ihr Verst\u00e4ndnis und Ihr Interesse an addi.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <div class=\"row\">\n                                                                    <div class=\"col-12 col-lg-4 offset-lg-3 mb-3 mb-lg-0 order-1\">\n                                <div class=\"actionbox-wrapper\">\n                                                                                                                <div class=\"actionbox-text text\">\n                                            <p><strong>marketing@selter.com<\/strong><\/p>\n<p>oder bei bestehendem Kontakt an ihre Kontaktperson bei addi.<\/p>\n                                        <\/div>\n                                                                                                        <\/div>\n                            <\/div>\n                                                            <div class=\"col-12 col-lg-4 order-2\">\n                                                                            <div class=\"actionbox-illustration\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2025\/11\/0-addi-Hakelherz-520x300.png\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                        <\/div>\n                                                                    <\/div>\n                                                                                        <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n<div id=\"selection-teaser-block_340e571d0040f158229314e3c8a75876\" class=\"selection-teaser\" >\n    <section>\n        <div class=\"container\">\n                            <div class=\"row\">\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inspiration\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-400x320.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-768x617.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-1536x1234.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-1320x1060.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild-600x482.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Influencer-Blogger-Titelbild.jpg 1800w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Page                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Successful development                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        Partnership with influencers                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>Ein &#8222;Bloggermeeting&#8220; am 20. September 2017 im Hause addi l\u00e4utete eine erfolgreiche Entwicklung in der Zusammenarbeit mit bekannten BloggerInnen und InfluencerInnen der Handarbeitsbranche ein.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/kooperation-influencer\/' target='_self' class='buttonlink prio-2'>View partners<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inherit\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_Philosophie-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"Free instructions\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Page                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Philosophy                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        Made in Germany. Our promise.                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>addi needles and hooks are synonymous with excellence for knitting and crochet fans around the world.<\/p>\n<p>Our addi philosophy: the origin of our products is always traceable. Fair working conditions, regional materials and quality are important to us.<\/p>\n<p>&nbsp;<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/philosophie\/' target='_self' class='buttonlink prio-2'>Learn more<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper service\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addition-Handler-Bloggertreffen-2023-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        News                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        News                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addition - Bloggers and Traders Meeting 2023                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>More than 30 participants met at addi for a factory tour and workshops last Saturday, 10.09.2023.<\/p>\n<p>Conclusion: simply beautiful.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/news\/addition-treffen-2023\/' target='_self' class='buttonlink prio-2'>Read news<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"kategorie_pages":[],"class_list":["post-77252","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages\/77252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/comments?post=77252"}],"version-history":[{"count":4,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages\/77252\/revisions"}],"predecessor-version":[{"id":77271,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/pages\/77252\/revisions\/77271"}],"wp:attachment":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/media?parent=77252"}],"wp:term":[{"taxonomy":"kategorie_pages","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_pages?post=77252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}