{"id":36861,"date":"2023-03-02T12:00:00","date_gmt":"2023-03-02T11:00:00","guid":{"rendered":"https:\/\/addi.de\/?post_type=story&#038;p=36861"},"modified":"2023-09-18T20:03:32","modified_gmt":"2023-09-18T18:03:32","slug":"packaging","status":"publish","type":"story","link":"https:\/\/addi.de\/en\/story\/verpackungen\/","title":{"rendered":"The question of packaging"},"content":{"rendered":"<div id=\"header-text-block_1bbc2e42ac5f61d92aa6409e1d40e511\" class=\"header-text\" >\n    <section>\n        <div class=\"container\">\n            <div class=\"row position-relative\">\n                <div class=\"col-12 col-lg-3 offset-lg-1 order-2 order-lg-1\">\n                    <div class=\"text-wrapper\">\n                        <div class=\"color-area-secondary\"><\/div>\n                                                    <div class=\"topline hl-color\">\n                                Story                            <\/div>\n                                                                                                    <h1>Die Frage der Verpackung<\/h1>\n                                                <div class=\"share-links\">\n                            <span>Teilen:<\/span>\n                            <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Faddi.de%2Fen%2Fstory%2Fverpackungen%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fab fa-facebook-f hl-color\"><\/i><\/a>\n                            <a href=\"https:\/\/twitter.com\/intent\/tweet?text=https%3A%2F%2Faddi.de%2Fen%2Fstory%2Fverpackungen%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fa-brands fa-x-twitter hl-color\"><\/i><\/a>\n                        <\/div>\n                        <div class=\"text\">\n                            <p>Plastik ist schlecht, Papier ist gut, Glas eine \u00f6kologisch sinnvolle Verpackung und unverpackt sowieso das Beste? Mit diesen Fragestellungen besch\u00e4ftigen wir uns bei addi schon seit vielen, vielen Jahren. Denn die Realit\u00e4t ist viel komplexer.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-7 offset-lg-1 mb-3 mb-lg-0 order-1 order-lg-2\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"970\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_neu_rgb-1280x970.png\" class=\"attachment-1280x970 size-1280x970\" alt=\"\" \/>                                        <div class=\"row toc-wrapper\">\n                        <div class=\"col-12 col-lg-6 offset-lg-5\">\n                            <div class=\"toc-title\">\n                                Inhaltsverzeichnis                            <\/div>\n                            <div class=\"toc-content\">\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n            \n<div id=\"text-gallery-video-block_9ef4152e10633deacac9abbcf0c4eafb\" class=\"text-gallery-video alignment-left balance\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"text-wrapper mb-5\">\n                                                                                                                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"topline\">Es gibt einige Dinge zu beachten<\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                            \n                                                            <div class=\"heading-tag\">\n                                                                <h3> Welche Kriterien mu\u0308ssen addi Verpackungen erfu\u0308llen? <\/h3>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                            <div class=\"text\">\n                                                                <p>Bei addi gibt es in puncto Verpackungen vieles zu beachten. Wir haben viel Diversit\u00e4t innerhalb unserer Produkte, d.h. die Verpackung muss flexibel sein. Sie muss f\u00fcr die unterschiedliche Gr\u00f6\u00dfen der Produkte und Serien verwendbar sein. Einige unserer Kunden f\u00fchren Eigenmarken, weshalb die Verpackung individualisierbar sein muss, auch in kleinen St\u00fcckzahlen.<\/p>\n<p>F\u00fcr die Einzelhandelsgesch\u00e4fte sollte die Verpackung zudem eine Eurolochung haben und sie darf nicht zu sperrig sein, d.h. flach und m\u00f6glichst schmal. Denn im Einzelhandel ist der Platz begrenzt.<\/p>\n<p>Nadeln haben spitze Spitzen &#8211; gerade die Lace-Nadeln &#8211; somit muss die Verpackung durchsto\u00dffest sein. Es ist uns au\u00dferdem wichtig, dass die einzelne Nadel sichtbar, das Produkt aupackbar und die Verpackung wiederverwendbar ist, und, und, und\u2026man k\u00f6nnte noch vieles mehr aufz\u00e4hlen.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                                                                                                            <\/div>\n                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                                                                        <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Es gibt einige Dinge zu beachten<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Welche Kriterien mu\u0308ssen addi Verpackungen erfu\u0308llen?<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Bei addi gibt es in puncto Verpackungen vieles zu beachten. Wir haben viel Diversit\u00e4t innerhalb unserer Produkte, d.h. die Verpackung muss flexibel sein. Sie muss f\u00fcr die unterschiedliche Gr\u00f6\u00dfen der Produkte und Serien verwendbar sein. Einige unserer Kunden f\u00fchren Eigenmarken, weshalb die Verpackung individualisierbar sein muss, auch in kleinen St\u00fcckzahlen.<\/p>\n<p>F\u00fcr die Einzelhandelsgesch\u00e4fte sollte die Verpackung zudem eine Eurolochung haben und sie darf nicht zu sperrig sein, d.h. flach und m\u00f6glichst schmal. Denn im Einzelhandel ist der Platz begrenzt.<\/p>\n<p>Nadeln haben spitze Spitzen &#8211; gerade die Lace-Nadeln &#8211; somit muss die Verpackung durchsto\u00dffest sein. Es ist uns au\u00dferdem wichtig, dass die einzelne Nadel sichtbar, das Produkt aupackbar und die Verpackung wiederverwendbar ist, und, und, und\u2026man k\u00f6nnte noch vieles mehr aufz\u00e4hlen.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal balance\" id=\"modal-text-gallery-video-block_9ef4152e10633deacac9abbcf0c4eafb\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_9ef4152e10633deacac9abbcf0c4eafb\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <div class=\"row carousel-item-image-wrapper\">\n                                            <div class=\"col-12\">\n                                                <div class=\"carousel-item-image\">\n                                                    <div class=\"color-area-secondary\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" class=\"text-gallery-video alignment-right balance\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        In Handarbeit                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        werden unsere Nadeln verpackt.                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Einpacken von Hand<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> Produktion in Deutschland <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Es kommt hinzu, dass wir uns im Niedrigpreissegment mit der Produktion in Deutschland befinden, weshalb die Verpackung preislich vertretbar sein muss. Au\u00dferdem wird jedes einzelne unserer Produkte von Hand eingepackt. Bei 40.000 produzierten Nadeln pro Tag darf das Einpacken nicht unverh\u00e4ltnism\u00e4\u00dfig viel Zeit in Anspruch nehmen.<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Einpacken von Hand<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Produktion in Deutschland<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Es kommt hinzu, dass wir uns im Niedrigpreissegment mit der Produktion in Deutschland befinden, weshalb die Verpackung preislich vertretbar sein muss. Au\u00dferdem wird jedes einzelne unserer Produkte von Hand eingepackt. Bei 40.000 produzierten Nadeln pro Tag darf das Einpacken nicht unverh\u00e4ltnism\u00e4\u00dfig viel Zeit in Anspruch nehmen.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_ea79218d0b3ef08efd1b04ed10a08d2e\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item \">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        In Handarbeit                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        werden unsere Nadeln verpackt.                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal balance\" id=\"modal-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"959\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu.png 1600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-450x270.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-768x460.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-1536x921.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-1320x791.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpackung-addicrasytrio-neu-600x360.png 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-smartcrop-focus=\"[77,23]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled.jpg 2560w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-1536x1152.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-2048x1536.jpg 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-600x450.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/IMG_20221222_090344-scaled-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-smartcrop-focus=\"[60,27]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_ea79218d0b3ef08efd1b04ed10a08d2e\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" class=\"text-gallery-video alignment-left balance\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Einer f\u00fcr (fast) Alles<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> Der Polybeutel mit Schuber <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Ja, addi nutzt Polybeutel mit einem Papier-Schuber. Zumindest f\u00fcr die Rundstricknadeln. Warum haben wir uns bei den Rundstricknadeln f\u00fcr Plastik-Verpackungen entschieden?<\/p>\n<p>Wenn man \u00fcber all diese Aspekte nachdenkt, wird schnell klar, dass es kaum eine Verpackung gibt, die alle Kriterien erf\u00fcllt. Das Produkt ist sichtbar und kann beim Kauf beurteilt werden.\u00a0 Die Verpackung kann wiederverwendet werden und sie ben\u00f6tigt nur wenig Platz am Point of Sale.<\/p>\n<p>Zudem lassen sich die reinen Materialien Kunststoff und Pappe sehr einfach zu 100% voneinander trennen.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-4\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-520x300.png\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Eigenmarken                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        mit eigenen Schubern                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-4\">\n                                                    <div class=\"row mb-3\">\n                                                        <div class=\"col-12 col-lg-9\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Einer f\u00fcr (fast) Alles<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Der Polybeutel mit Schuber<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Ja, addi nutzt Polybeutel mit einem Papier-Schuber. Zumindest f\u00fcr die Rundstricknadeln. Warum haben wir uns bei den Rundstricknadeln f\u00fcr Plastik-Verpackungen entschieden?<\/p>\n<p>Wenn man \u00fcber all diese Aspekte nachdenkt, wird schnell klar, dass es kaum eine Verpackung gibt, die alle Kriterien erf\u00fcllt. Das Produkt ist sichtbar und kann beim Kauf beurteilt werden.\u00a0 Die Verpackung kann wiederverwendet werden und sie ben\u00f6tigt nur wenig Platz am Point of Sale.<\/p>\n<p>Zudem lassen sich die reinen Materialien Kunststoff und Pappe sehr einfach zu 100% voneinander trennen.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_22820ea7439045e4aa150da4cade0a2f\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item \">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item \">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Eigenmarken                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        mit eigenen Schubern                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal balance\" id=\"modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel.png 1600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-450x300.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-768x512.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-1536x1024.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-600x400.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-300x200.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_skacel-1320x880.png 1320w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-smartcrop-focus=\"[49,45]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts.png 1600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-450x300.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-768x512.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-1536x1024.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-600x400.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-300x200.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_lang-wooladdicts-1320x880.png 1320w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-smartcrop-focus=\"[42,48]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness.png 1600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-450x300.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-768x512.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-1536x1024.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-600x400.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-300x200.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_rauma-sandness-1320x880.png 1320w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-smartcrop-focus=\"[45,48]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_22820ea7439045e4aa150da4cade0a2f\" data-slide-to=\"2\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" class=\"text-gallery-video alignment-right balance\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1\">\n                                                    <div class=\"row mb-3\">\n                                                        <div class=\"col-12 col-lg-9 offset-lg-3\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Hier bei addi sind wir zu dem Entschluss gekommen, dass der Polybeutel eine gute Alternative zur Kartonverpackung ist. Denn l\u00e4ngst nicht immer ist eine Papierverpackung auch wirklich die beste f\u00fcr Klima und Umwelt.<\/p>\n<p>Wie Analysen enth\u00fcllen, kann beispielsweise eine Plastikfolie manchmal besser sein als Papier oder Pappe. Denn Papier und Pappe werden zwar aus nachwachsendem Holz produziert, bei ihrer Herstellung werden aber viele Chemikalien eingesetzt, die das Abwasser stark belasten. Au\u00dferdem sorgt der <a href=\"https:\/\/www.wissen.de\/verpackungen-warum-eine-papiertuete-schlechter-sein-kann-als-ein-plastikbeutel\" rel=\"noopener\">Energieaufwand f\u00fcr CO2-Emissionen.<\/a><\/p>\n<p><strong>Aussagen wie &#8222;Papier besteht aus nachwachsendem Holz, Kunststoff dagegen aus endlichem \u00d6l&#8220; sind leicht gesagt und auch erstmal nachvollziehbar, doch leider muss man unterscheiden:<\/strong> Stammt das Holz aus nachhaltiger Forstwirtschaft? Ist der verwendetet Kunststoff recyclebar? Kann das Endprodukt wiederverwendet werden? Wie viel Energie verschlingt die Herstellung?<\/p>\n<p>Fakt ist, dass Papierverpackungen im Vergleich zu Kunststoffverpackungen bei gleicher Rei\u00dffestigkeit bis zu doppelt so schwer sind, bieten nur einen geringen Produktschutz und vor allem ben\u00f6tigen sie f\u00fcr die Herstellung, wie schon erw\u00e4hnt, <a href=\"https:\/\/www.alnatura.de\/de-de\/magazin\/oekologisch-sinnvolle-verpackung\/verpackungsmythen_papier-ist-besser-als-plastik\/#:~:text=Fakt%20ist%3A%20Papierverpackungen%20sind%20im,Energie%2C%20Wasser%20und%20dazu%20Chemikalien.\" rel=\"noopener\">deutlich mehr Energie, Wasser und dazu Chemikalien.<\/a><\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n-520x300.jpg\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Die Polybeutel                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        mit Schuber aus Pappe                                                                     <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Hier bei addi sind wir zu dem Entschluss gekommen, dass der Polybeutel eine gute Alternative zur Kartonverpackung ist. Denn l\u00e4ngst nicht immer ist eine Papierverpackung auch wirklich die beste f\u00fcr Klima und Umwelt.<\/p>\n<p>Wie Analysen enth\u00fcllen, kann beispielsweise eine Plastikfolie manchmal besser sein als Papier oder Pappe. Denn Papier und Pappe werden zwar aus nachwachsendem Holz produziert, bei ihrer Herstellung werden aber viele Chemikalien eingesetzt, die das Abwasser stark belasten. Au\u00dferdem sorgt der <a href=\"https:\/\/www.wissen.de\/verpackungen-warum-eine-papiertuete-schlechter-sein-kann-als-ein-plastikbeutel\" rel=\"noopener\">Energieaufwand f\u00fcr CO2-Emissionen.<\/a><\/p>\n<p><strong>Aussagen wie &#8222;Papier besteht aus nachwachsendem Holz, Kunststoff dagegen aus endlichem \u00d6l&#8220; sind leicht gesagt und auch erstmal nachvollziehbar, doch leider muss man unterscheiden:<\/strong> Stammt das Holz aus nachhaltiger Forstwirtschaft? Ist der verwendetet Kunststoff recyclebar? Kann das Endprodukt wiederverwendet werden? Wie viel Energie verschlingt die Herstellung?<\/p>\n<p>Fakt ist, dass Papierverpackungen im Vergleich zu Kunststoffverpackungen bei gleicher Rei\u00dffestigkeit bis zu doppelt so schwer sind, bieten nur einen geringen Produktschutz und vor allem ben\u00f6tigen sie f\u00fcr die Herstellung, wie schon erw\u00e4hnt, <a href=\"https:\/\/www.alnatura.de\/de-de\/magazin\/oekologisch-sinnvolle-verpackung\/verpackungsmythen_papier-ist-besser-als-plastik\/#:~:text=Fakt%20ist%3A%20Papierverpackungen%20sind%20im,Energie%2C%20Wasser%20und%20dazu%20Chemikalien.\" rel=\"noopener\">deutlich mehr Energie, Wasser und dazu Chemikalien.<\/a><\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_9f0cf9311d2277ff590afaa1f79746cf\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\">\n                                                   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                                                                                                                   <div class=\"carousel-item \">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Die Polybeutel                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        mit Schuber aus Pappe                                                     <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal balance\" id=\"modal-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy.png 1600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy-450x300.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy-768x512.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy-1536x1024.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy-600x400.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy-300x200.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/eigenmarken_katia-crasy-1320x880.png 1320w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-smartcrop-focus=\"[51,46]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1340\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand.png 1600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand-358x300.png 358w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand-768x643.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand-1536x1286.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand-1320x1106.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/verpacken-von-hand-600x503.png 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-smartcrop-focus=\"[69,48]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"526\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n.jpg 526w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/286229091_5511764272201536_8508574835560404814_n-100x100.jpg 100w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" data-smartcrop-focus=\"[50,50]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_9f0cf9311d2277ff590afaa1f79746cf\" data-slide-to=\"2\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" class=\"text-gallery-video alignment-left balance\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Neue Verpackungen<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h2> Mehr Karton <\/h2>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Alle anderen Verpackungen bestehen bereits aus Karton oder werden aktuell auf Kartonverpackung umgestellt. Der wichtigste Grund daf\u00fcr ist, dass beispielsweise die addi Schlauchverpackungen nicht mehr unseren Qualit\u00e4tsanspr\u00fcchen gen\u00fcgen.<\/p>\n<p><strong>Diese Umstellung betrifft beispielsweise Nadelspiele und H\u00e4kelnadeln. Nach und nach werden unsere Best\u00e4nde der Verpackungen aufgebraucht und anschlie\u00dfend die neuen Verpackungen eingef\u00fchrt.<\/strong><\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-4\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-520x300.jpg\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"scriptheadlinespacer\"><\/div>\n                                                                                                                    <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                            <\/div>\n                                                <div class=\"col-12 col-lg-4\">\n                                                    <div class=\"row mb-3\">\n                                                        <div class=\"col-12 col-lg-9\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-400x320.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-16x12.jpg 16w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-400x320.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-16x12.jpg 16w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                        <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Neue Verpackungen<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h2>Mehr Karton<\/h2>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Alle anderen Verpackungen bestehen bereits aus Karton oder werden aktuell auf Kartonverpackung umgestellt. Der wichtigste Grund daf\u00fcr ist, dass beispielsweise die addi Schlauchverpackungen nicht mehr unseren Qualit\u00e4tsanspr\u00fcchen gen\u00fcgen.<\/p>\n<p><strong>Diese Umstellung betrifft beispielsweise Nadelspiele und H\u00e4kelnadeln. Nach und nach werden unsere Best\u00e4nde der Verpackungen aufgebraucht und anschlie\u00dfend die neuen Verpackungen eingef\u00fchrt.<\/strong><\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_5d78e93e062a94ea13b66f16ada58cf3\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item \">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item \">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal balance\" id=\"modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung.jpg 1333w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-16x12.jpg 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-600x450.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/204-2_addiColibri-Nadelspiel-400_Verpackung-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen.jpg 1333w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-16x12.jpg 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-600x450.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/addiSwing-Serie_Verpackungen-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1334\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung.jpg 1334w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-16x12.jpg 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-600x450.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/09\/720-2_addiClick-Unicorn-Lace-Long_Verpackung-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_5d78e93e062a94ea13b66f16ada58cf3\" data-slide-to=\"2\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" class=\"text-gallery-video alignment-right balance\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"scriptheadlinespacer\"><\/div>\n                                                        <div class=\"underlinespacer\"><\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Nach und nach<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> Umstellung von Verpackung und Design <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Im Schritt der Einf\u00fchrung neuer Verpackungen wird auch unser neues, helleres addi-Design eingef\u00fchrt, dass wir 2022 mit unserer neuen Webseite vorgestellt haben.<\/p>\n<p>Nach und nach wird es f\u00fcr alle Verpackungen umgesetzt. Wir setzten dabei auf weniger Einsatz von Druckfarben, indem die Grundfarbe der Verpackungen &#8211; das Wei\u00df &#8211; das bisher dominierende schwarz abl\u00f6sen wird.<\/p>\n<p>Zudem werden unsere Produktserien farblich differenziert, was zu einer einfacheren Unterscheidung f\u00fchrt. Wir setzen dabei auf mehr Verkn\u00fcfung digitaler Informationen und eine klare Kommunikation unserer Marke &#8211; made in Germany.<\/p>\n<p><strong>So wird es eine \u00dcbergangszeit geben, in der sowohl alte (schwarze), als auch neue (wei\u00dfe) Verpackungen im Umlauf sind.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Nach und nach<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Umstellung von Verpackung und Design<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Im Schritt der Einf\u00fchrung neuer Verpackungen wird auch unser neues, helleres addi-Design eingef\u00fchrt, dass wir 2022 mit unserer neuen Webseite vorgestellt haben.<\/p>\n<p>Nach und nach wird es f\u00fcr alle Verpackungen umgesetzt. Wir setzten dabei auf weniger Einsatz von Druckfarben, indem die Grundfarbe der Verpackungen &#8211; das Wei\u00df &#8211; das bisher dominierende schwarz abl\u00f6sen wird.<\/p>\n<p>Zudem werden unsere Produktserien farblich differenziert, was zu einer einfacheren Unterscheidung f\u00fchrt. Wir setzen dabei auf mehr Verkn\u00fcfung digitaler Informationen und eine klare Kommunikation unserer Marke &#8211; made in Germany.<\/p>\n<p><strong>So wird es eine \u00dcbergangszeit geben, in der sowohl alte (schwarze), als auch neue (wei\u00dfe) Verpackungen im Umlauf sind.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_e13ac009a7a592c473e1806beaa3b4a1\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item \">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal balance\" id=\"modal-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1303\" height=\"1001\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb.jpg 1303w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-391x300.jpg 391w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-768x590.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-520x400.jpg 520w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-600x461.jpg 600w\" sizes=\"auto, (max-width: 1303px) 100vw, 1303px\" data-smartcrop-focus=\"[42,38]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item \">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"945\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n.jpg 832w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-264x300.jpg 264w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-768x872.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/308421148_598319925091079_2818470714873296267_n-600x681.jpg 600w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" data-smartcrop-focus=\"[50,50]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_e13ac009a7a592c473e1806beaa3b4a1\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_8b22ccacba99f1f95457068ffacee78c\" class=\"text-gallery-video alignment-left balance\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"text-wrapper mb-5\">\n                                                                                                    <div class=\"text-background-small color-area-secondary full\"><\/div>\n                                                                                                                                                                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                            \n                                                            <div class=\"heading-tag\">\n                                                                <h3> Unser Fazit <\/h3>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                            <div class=\"text\">\n                                                                <p>Das Thema Verpackungen ist sehr komplex. Es gibt einiges mehr zu beachten und zu beurteilen, als etlichen Pauschalaussagen zu trauen. Es ist eine Herausforderung, die \u00f6kologisch perfekte Verpackung zu finden, die gleichzeitig den Anspr\u00fcchen einer Verpackungen f\u00fcr das jeweilige Produkt gen\u00fcgt.<\/p>\n<p><strong>addi steht f\u00fcr Transparenz und Offenheit. Aber auch f\u00fcr Nachhaltigkeit und Qualit\u00e4t. Die Balance zwischen den beiden letzteren zu finden, ist unser Sch\u00fcssel zum Erfolg.<\/strong><\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                                                                                                            <\/div>\n                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                                                                        <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                    <div class=\"text-background-small color-area-secondary full\"><\/div>\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Unser Fazit<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Das Thema Verpackungen ist sehr komplex. Es gibt einiges mehr zu beachten und zu beurteilen, als etlichen Pauschalaussagen zu trauen. Es ist eine Herausforderung, die \u00f6kologisch perfekte Verpackung zu finden, die gleichzeitig den Anspr\u00fcchen einer Verpackungen f\u00fcr das jeweilige Produkt gen\u00fcgt.<\/p>\n<p><strong>addi steht f\u00fcr Transparenz und Offenheit. Aber auch f\u00fcr Nachhaltigkeit und Qualit\u00e4t. Die Balance zwischen den beiden letzteren zu finden, ist unser Sch\u00fcssel zum Erfolg.<\/strong><\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal balance\" id=\"modal-text-gallery-video-block_8b22ccacba99f1f95457068ffacee78c\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_8b22ccacba99f1f95457068ffacee78c\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <div class=\"row carousel-item-image-wrapper\">\n                                            <div class=\"col-12\">\n                                                <div class=\"carousel-item-image\">\n                                                    <div class=\"color-area-secondary\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n<div id=\"selection-teaser-block_e1fdee8ad63e76d1b9969cfb55d67458\" class=\"selection-teaser \" >\n    <section>\n        <div class=\"container\">\n                            <div class=\"row\">\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper company\">\n                            <div class=\"image-wrapper \">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/header_nachhaltigkeit-1-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Page                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Innovation und Nachhaltigkeit                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        Unsere Zukunft.<br \/>\r\nVerantwortung \u00fcbernehmen.                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>Bei addi setzen wir seit jeher unser gesamtes Know-how und unsere langj\u00e4hrige Erfahrung ein, um nachhaltig zu wachsen und somit dauerhaft am Markt zu bestehen.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href=\"https:\/\/addi.de\/en\/innovation-und-nachhaltigkeit\/\" target=\"_self\" class=\"buttonlink prio-2\">Mehr erfahren<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper balance\">\n                            <div class=\"image-wrapper \">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/03\/bambus_wald-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Balance                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Story                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        Das Geheimnis einer guten Bambusnadel                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p><span data-offset-key=\"2bl8c-0-0\">Die Herstellung der Bambusnadeln ist eine Kunst. Die beginnt bei der Auswahl des Rohmaterials, \u00fcber das die tollsten Geschichten erz\u00e4hlt werden. <\/span><span data-offset-key=\"2bl8c-0-0\">Es w\u00e4chst so schnell wie wohl keine andere Pflanze, angeblich bis zu einem Meter pro Tag.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href=\"https:\/\/addi.de\/en\/story\/bambusnadeln\/\" target=\"_self\" class=\"buttonlink prio-2\">Story lesen<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inspiration\">\n                            <div class=\"image-wrapper \">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Newsletter-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Page                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Newsletter                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addiFan Gefl\u00fcster                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>Mit unserem Newsletter sind Sie immer bestens informiert und verpassen so garantiert keine Produktneuheiten, Trends, kommenden Webinare oder Events rund um das sch\u00f6nste Hobby der Welt.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href=\"https:\/\/addi.de\/en\/addigefluester\/\" target=\"_self\" class=\"buttonlink prio-2\">Jetzt anschauen und anmelden<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/section>\n<\/div>\n","protected":false},"parent":0,"menu_order":0,"template":"","kategorie_sy":[32],"kategorie_blog":[35],"class_list":["post-36861","story","type-story","status-publish","hentry","kategorie_sy-balance","kategorie_blog-story"],"acf":[],"_links":{"self":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/story\/36861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/types\/story"}],"wp:attachment":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/media?parent=36861"}],"wp:term":[{"taxonomy":"kategorie_sy","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_sy?post=36861"},{"taxonomy":"kategorie_blog","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_blog?post=36861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}