{"id":48016,"date":"2023-12-19T08:00:00","date_gmt":"2023-12-19T07:00:00","guid":{"rendered":"https:\/\/addi.de\/?post_type=story&#038;p=48016"},"modified":"2025-02-24T13:30:57","modified_gmt":"2025-02-24T12:30:57","slug":"the-history-of-the-selter-compan-and-the-addi-brand-since-1829","status":"publish","type":"story","link":"https:\/\/addi.de\/en\/story\/the-history-of-the-selter-compan-and-the-addi-brand-since-1829\/","title":{"rendered":"The history of addi since 1829"},"content":{"rendered":"<div id=\"header-text-block_395fbd45818a284753c501881c92d2b5\" class=\"header-text\" >\n    <section>\n        <div class=\"container\">\n            <div class=\"row position-relative\">\n                <div class=\"col-12 col-lg-3 offset-lg-1 order-2 order-lg-1\">\n                    <div class=\"text-wrapper\">\n                        <div class=\"color-area-secondary\"><\/div>\n                                                    <div class=\"topline hl-color\">\n                                addi milestones                            <\/div>\n                                                                                                    <h1>The history of the Selter company and the addi brand since 1829<\/h1>\n                                                <div class=\"share-links\">\n                            <span>Teilen:<\/span>\n                            <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Faddi.de%2Fen%2Fstory%2Fthe-history-of-the-selter-compan-and-the-addi-brand-since-1829%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fab fa-facebook-f hl-color\"><\/i><\/a>\n                            <a href=\"https:\/\/twitter.com\/intent\/tweet?text=https%3A%2F%2Faddi.de%2Fen%2Fstory%2Fthe-history-of-the-selter-compan-and-the-addi-brand-since-1829%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fa-brands fa-x-twitter hl-color\"><\/i><\/a>\n                        <\/div>\n                        <div class=\"text\">\n                            <p>The history of the Selter company and the addi brand begins with the founding of the Selter crochet hook factory in Altena in 1829. The brand name addi was first created in the 1950s together with the first catalogs and quickly became a success.<\/p>\n<p>Find out more about our company history and some addi milestones here.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-7 offset-lg-1 mb-3 mb-lg-0 order-1 order-lg-2\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"970\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Geschichte-selter-addi-1280x970.jpg\" class=\"attachment-1280x970 size-1280x970\" alt=\"\" \/>                                        <div class=\"row toc-wrapper\">\n                        <div class=\"col-12 col-lg-6 offset-lg-5\">\n                            <div class=\"toc-title\">\n                                Inhaltsverzeichnis                            <\/div>\n                            <div class=\"toc-content\">\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n        \n<div id=\"text-gallery-video-block_757656a0b9ad549b579fcae35edd046f\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-3\">\n                                        <div class=\"heading-tag\">\n                                            <h2> The beginning of the wire industry in Altena <\/h2>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-3\">\n                                        <div class=\"text\">\n                                            <p><strong>In Altena (North Rhine-Westphalia), industrialization started in the 19th century with many so-called wire rolls, as a wire drawing mill was called. Here, wires were mainly produced by hand from lumps of metal.<\/strong><\/p>\n<p>Als im Jahre 1810 Peter Heinrich Selter (1789 &#8211; 1842) seinen v\u00e4terlichen Hof in Ohle im Sauerland verlie\u00df, um im aufbl\u00fchenden Drahtgewerbe der Burg- und Bergstadt Altena Brot und Arbeit zu finden, ahnte er nicht, dass er der Gr\u00fcnder eines Familienunternehmens werden sollte, das heute voll Stolz auf 5 Generationen zur\u00fcckblicken kann, und in dem bereits die sechste heranw\u00e4chst.<\/p>\n<p>Peter Heinrich arbeitete zun\u00e4chst in einem Altenaer Betrieb als &#8222;Z\u00f6ger&#8220; (Drahtzieher) und geh\u00f6rte der schon Ausgang des Mittelalters ber\u00fchmten Altenaer Drahtzieher-Zunft an.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n            \n<div id=\"text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" class=\"text-gallery-video toc alignment-left company\"  data-toctitle=\"Gr\u00fcndung 1829\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                    <h3> 1829 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">&#8230; <\/span><\/span>versp\u00fcrte Peter Heinrich den Drang, sich selbstst\u00e4ndig zu machen. Mit 40 Jahren gr\u00fcndete er die Firma &#8222;Selter&#8220; im Keller des sogenannten Hauses Lindenblatt in Altena (Brunnenplatz), wo aus Drahtabschnitten H\u00e4kelnadeln hergestellt wurden.<\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><strong>At that time it was only about steel crochet hooks, but the company was so successful that by 1860 it was already producing around 600 different types of crochet hooks.<\/strong><span data-offset-key=\"1r4mk-0-0\"><strong>.<\/strong> <\/span><span data-offset-key=\"1r4mk-0-0\">They were taken in a wheelbarrow over the mountain to the neighboring town of Iserlohn and from there to exporters. <\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"307\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723.png\" class=\"attachment-900x650 size-900x650\" alt=\"Selter History the crochet hook assortment from the beginning of the 20th century\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723-440x300.png 440w, https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723-18x12.png 18w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Peter Heinrich Selter                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        founds a production facility for crochet hooks                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>1829<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">&#8230; <\/span><\/span>versp\u00fcrte Peter Heinrich den Drang, sich selbstst\u00e4ndig zu machen. Mit 40 Jahren gr\u00fcndete er die Firma &#8222;Selter&#8220; im Keller des sogenannten Hauses Lindenblatt in Altena (Brunnenplatz), wo aus Drahtabschnitten H\u00e4kelnadeln hergestellt wurden.<\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><strong>At that time it was only about steel crochet hooks, but the company was so successful that by 1860 it was already producing around 600 different types of crochet hooks.<\/strong><span data-offset-key=\"1r4mk-0-0\"><strong>.<\/strong> <\/span><span data-offset-key=\"1r4mk-0-0\">They were taken in a wheelbarrow over the mountain to the neighboring town of Iserlohn and from there to exporters. <\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_53513d05f9c495f5185a9eebe09266c8\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723-400x307.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Peter Heinrich Selter                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        founds a production facility for crochet hooks                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"307\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723.png\" class=\"attachment-full size-full\" alt=\"Selter History the crochet hook assortment from the beginning of the 20th century\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723-440x300.png 440w, https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Selter-Geschichte_history20190211_17293723-18x12.png 18w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The extensive range of crochet hooks from the beginning of the company's history<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2018\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332.jpg 2560w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-381x300.jpg 381w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-768x605.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-1536x1211.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-2048x1614.jpg 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-15x12.jpg 15w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-1320x1041.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie_Bilanz-1892-scaled-e1702887490332-600x473.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>A balance sheet of the Selter company from the year 1892<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_53513d05f9c495f5185a9eebe09266c8\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" class=\"text-gallery-video toc alignment-right company\"  data-toctitle=\"19. Jahrhundert\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter.png 1000w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        The 3rd generation                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        Heinrich Gustav Selter                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> End of the 19th century <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">&#8230; <\/span><\/span>Not much is known about the time, but it is known that the founder's successor was his son Heinrich Selter, who was born in 1812 and died in 1872. His successor was Heinrich Gustav Selter, born in 1847.<\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><strong>Aus dieser Zeit stammt der Firmenname, den es bis heute gibt, die Firma &#8222;Gustav Selter&#8220; &#8211; heute Gustav Selter GmbH &amp; Co. KG.<\/strong><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-900x650.jpg 900w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-18x12.jpg 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>End of the 19th century<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">&#8230; <\/span><\/span>Not much is known about the time, but it is known that the founder's successor was his son Heinrich Selter, who was born in 1812 and died in 1872. His successor was Heinrich Gustav Selter, born in 1847.<\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><strong>Aus dieser Zeit stammt der Firmenname, den es bis heute gibt, die Firma &#8222;Gustav Selter&#8220; &#8211; heute Gustav Selter GmbH &amp; Co. KG.<\/strong><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-1280x800.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-1000x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        The 3rd generation                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        Heinrich Gustav Selter                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"800\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch.jpg 1300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-450x277.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-768x473.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-18x12.jpg 18w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_1900-Liste-Maschinenbuch-600x369.jpg 600w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter.png 1000w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_02-Heinrich-Gustav-Selter-100x100.png 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Heinricht Gustav Selter (1812-1872)<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_aa5c83a0414b5965dfc48ccaa9ec6e0c\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" class=\"text-gallery-video toc alignment-left company\"  data-toctitle=\"Schwierige Zeiten\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Difficult times<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p><strong>At the end of the 19th century, the company moved from the city center to the Nettetal (Nettestra\u00dfe 91). There, the production machines could be operated with water power. This led to a further upswing.<\/strong><\/p>\n<p>Gustav Selter was succeeded by his son Eugen Selter, who was born in 1886 and was predicted to have an excellent future as a company manager. Unfortunately, he was not able to prove this for long because he was called up for military service and was died in France in 1915 at the age of 29.<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter.png 1000w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        The 4th generation                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        His wife Josefine continues to manage the company after his death                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Difficult times<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p><strong>At the end of the 19th century, the company moved from the city center to the Nettetal (Nettestra\u00dfe 91). There, the production machines could be operated with water power. This led to a further upswing.<\/strong><\/p>\n<p>Gustav Selter was succeeded by his son Eugen Selter, who was born in 1886 and was predicted to have an excellent future as a company manager. Unfortunately, he was not able to prove this for long because he was called up for military service and was died in France in 1915 at the age of 29.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_527bc679ab65a0a6fe8135fbb3b9509d\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-1000x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        The 4th generation                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        His wife Josefine continues to manage the company after his death                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1948\" height=\"2560\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled.jpg 1948w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-228x300.jpg 228w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-768x1009.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-1169x1536.jpg 1169w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-1558x2048.jpg 1558w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-9x12.jpg 9w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-1320x1735.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/Selter-addiHistorie1Rechnung-1905-scaled-600x789.jpg 600w\" sizes=\"auto, (max-width: 1948px) 100vw, 1948px\" data-smartcrop-focus=\"[49,12]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>An invoice from the year 1905<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter.png 1000w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_01-Eugen-Selter-100x100.png 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Eugen Selter (1886-1915)<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_527bc679ab65a0a6fe8135fbb3b9509d\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_39a16a822f6b396826fac3c3ae106e0a\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                                                            <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_39a16a822f6b396826fac3c3ae106e0a\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-1280x720.jpg\" class=\"attachment-1280x720 size-1280x720\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                                                                        <\/div>\n                                                        <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_39a16a822f6b396826fac3c3ae106e0a\">\n                                                        <picture>\n                                                            <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-1280x970.jpg\">\n                                                            <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-400x320.jpg\" alt=\"\">\n                                                        <\/picture>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                        <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_39a16a822f6b396826fac3c3ae106e0a\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_39a16a822f6b396826fac3c3ae106e0a\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div class=\"row\">\n                                    <div class=\"col-12\">\n                                        <div class=\"row carousel-item-image-wrapper\">\n                                            <div class=\"col-12\">\n                                                <div class=\"carousel-item-image\">\n                                                    <div class=\"color-area-secondary\"><\/div>\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"1385\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen.jpg 1385w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-416x300.jpg 416w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-768x555.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-18x12.jpg 18w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-900x650.jpg 900w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-1320x953.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/Selter_01-Kolleginnen-600x433.jpg 600w\" sizes=\"auto, (max-width: 1385px) 100vw, 1385px\" \/>                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"carousel-item-caption\">\n                                                        <p>Colleagues in front of the former company building in the Nette in Altena<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter.png 1000w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        The 5th generation                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        Gustav Adolf Selter and his wife Hella Selter take over the company                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Eugen Selter's wife - Josefine Selter - took care of their only son, Gustav Adolf Selter, who was born in 1914, and ensured that the company continued to operate. She had an authorized signatory at her side who actively helped her with this.<\/p>\n<p>Gustav Adolf Selter and his wife Hella Selter, born in 1913, continued to run the company together after the Second World War.<\/p>\n<p><strong>While Josefine Selter was to thank for the company's survival in difficult times, Hella Selter successfully brought the company through the Second World War and gave a lot of impetus that still has an effect today.<\/strong><\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Eugen Selter's wife - Josefine Selter - took care of their only son, Gustav Adolf Selter, who was born in 1914, and ensured that the company continued to operate. She had an authorized signatory at her side who actively helped her with this.<\/p>\n<p>Gustav Adolf Selter and his wife Hella Selter, born in 1913, continued to run the company together after the Second World War.<\/p>\n<p><strong>While Josefine Selter was to thank for the company's survival in difficult times, Hella Selter successfully brought the company through the Second World War and gave a lot of impetus that still has an effect today.<\/strong><\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_f446eecfadb1afabadb7a55dcc8124d7\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-1000x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        The 5th generation                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        Gustav Adolf Selter and his wife Hella Selter take over the company                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2017\" height=\"1851\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter.jpg 2017w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-327x300.jpg 327w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-768x705.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-1536x1410.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-13x12.jpg 13w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-1320x1211.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-und-Josefa-Selter-600x551.jpg 600w\" sizes=\"auto, (max-width: 2017px) 100vw, 2017px\" data-smartcrop-focus=\"[50,50]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>On the left is the young Hella Selter, on the right her mother-in-law Josefine, who successfully steered the company through difficult times.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter.png 1000w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_03-Gustav-Adolf-Selter-100x100.png 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Gustav Adolf Selter (*1914)<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_f446eecfadb1afabadb7a55dcc8124d7\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" class=\"text-gallery-video toc alignment-left company\"  data-toctitle=\"Ab 1950 der Markenname addi\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">The history of addi<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                    <h3> 1952 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">&#8230; erstmalige Markenanmeldung der Marke &#8222;addi&#8220;. Die Idee dazu kam von Hella Selter, der Mutter von Thomas Selter. Sie betrieb weitsichtiges Marketing und war verantwortlich f\u00fcr den ersten addi Katalog, was in den 50er Jahren eine Sensation war. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>Sie k\u00fcmmerte sich auch um einen Markennamen, indem sie den Spitznamen Ihres Ehemanns Gustav Adolf Selter, genannt &#8222;Addi&#8220; als Markennamen einsetzte. Dieser Namen wird weltweit verstanden und kann auch problemlos ausgesprochen werden.<\/strong><br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge.png\" class=\"attachment-900x650 size-900x650\" alt=\"Die Geschichte von addi\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge-450x254.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge-18x10.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-2048x2048.png 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-100x100.png 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        The addi brand is born                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underlinespacer\"><\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">The history of addi<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>1952<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">&#8230; erstmalige Markenanmeldung der Marke &#8222;addi&#8220;. Die Idee dazu kam von Hella Selter, der Mutter von Thomas Selter. Sie betrieb weitsichtiges Marketing und war verantwortlich f\u00fcr den ersten addi Katalog, was in den 50er Jahren eine Sensation war. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>Sie k\u00fcmmerte sich auch um einen Markennamen, indem sie den Spitznamen Ihres Ehemanns Gustav Adolf Selter, genannt &#8222;Addi&#8220; als Markennamen einsetzte. Dieser Namen wird weltweit verstanden und kann auch problemlos ausgesprochen werden.<\/strong><br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_5daf7b0de760ac092beeeda3f686f86c\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        The addi brand is born                                                    <\/div>\n                                                                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge.png\" class=\"attachment-full size-full\" alt=\"Die Geschichte von addi\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge-450x254.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_alte-Kataloge-18x10.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Product catalogs from addi for the knitting and crochet hook range<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1.png 2560w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-2048x2048.png 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-1-100x100.png 100w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The first addi logo since the 1950s<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_5daf7b0de760ac092beeeda3f686f86c\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-13x12.png 13w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-100x100.png 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Production is expanded                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underlinespacer\"><\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> Ein zweites Standbein <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>1952 legten Gustav und Hella Selter den Grundstein f\u00fcr eine zus\u00e4tzliche Werkzeugproduktion.<\/strong> Soon Selter was not only producing blades for screwdrivers, but also handles. The first tool sets were created. The company also set up its own plastic injection molding facility.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"The history of the Selter company and the addi brand since 1829\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-900x650.png 900w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-18x12.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Ein zweites Standbein<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>1952 legten Gustav und Hella Selter den Grundstein f\u00fcr eine zus\u00e4tzliche Werkzeugproduktion.<\/strong> Soon Selter was not only producing blades for screwdrivers, but also handles. The first tool sets were created. The company also set up its own plastic injection molding facility.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_d4158b44e9cca9d30df63e45b28dd231\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Production is expanded                                                    <\/div>\n                                                                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2062\" height=\"1260\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion.png\" class=\"attachment-full size-full\" alt=\"The history of the Selter company and the addi brand since 1829\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion.png 2062w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-450x275.png 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-768x469.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-1536x939.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-2048x1251.png 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-18x12.png 18w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-1320x807.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Nette-Produktion-600x367.png 600w\" sizes=\"auto, (max-width: 2062px) 100vw, 2062px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"297\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter.png 324w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Hella-Selter-13x12.png 13w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" data-smartcrop-focus=\"[64,49]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Hella Selter, Thomas Selter's mother - she introduced the addi brand and the first product catalogs.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_d4158b44e9cca9d30df63e45b28dd231\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" class=\"text-gallery-video toc alignment-left company\"  data-toctitle=\"Mr. addi \u00fcbernimmt 1971\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Mr. addi takes over the company<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                    <h3> 1971 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... Thomas Selter took over the management of the company. At that time, there was already a full range of needles with, for example, speed knitting and crochet needles. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>The circular knitting needle was also already in the portfolio, at that time a marginal variety. Selter developed special techniques to ensure the high quality of these needles, which would later become world famous.<\/strong><br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"586\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt.png 792w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-405x300.png 405w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-768x568.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-16x12.png 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-600x444.png 600w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter.png 1000w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        The 6th generation                                                                     <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        Thomas Selter takes over the company management                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Mr. addi takes over the company<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>1971<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... Thomas Selter took over the management of the company. At that time, there was already a full range of needles with, for example, speed knitting and crochet needles. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>The circular knitting needle was also already in the portfolio, at that time a marginal variety. Selter developed special techniques to ensure the high quality of these needles, which would later become world famous.<\/strong><br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-1000x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        The 6th generation                                                     <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        Thomas Selter takes over the company management                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"586\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt.png 792w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-405x300.png 405w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-768x568.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-16x12.png 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Thomas-Selter-strickt-600x444.png 600w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Thomas Selter sits in production - with his knitting for the camera<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter.png 1000w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_04-Thomas-Selter-100x100.png 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_f954e04ee3cba7d1f0573d21b8ef7eb6\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Hauptstra\u00dfe 13-15                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        Altena-Dahle                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> End of the 1970s <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... a building was purchased in the Altena district of Dahle. The constant further development of all products and the good economic situation made the move necessary in 1979\/1980. From then on, production took place on 4,500 square meters instead of the previous 1,600 square meters.<br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><strong>At that time, large organizations such as Kaufhof in D\u00fcsseldorf and Grohag in Wiesbaden as well as department stores such as<\/strong> <strong>Hertie and Horten were supplied - companies that have long since become history.<\/strong><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Produktaufsteller-80er-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>End of the 1970s<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... a building was purchased in the Altena district of Dahle. The constant further development of all products and the good economic situation made the move necessary in 1979\/1980. From then on, production took place on 4,500 square meters instead of the previous 1,600 square meters.<br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><strong>At that time, large organizations such as Kaufhof in D\u00fcsseldorf and Grohag in Wiesbaden as well as department stores such as<\/strong> <strong>Hertie and Horten were supplied - companies that have long since become history.<\/strong><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_f0e363d3d3a147df6c8a5d65606a7d6e\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Produktaufsteller-80er-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Produktaufsteller-80er-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Hauptstra\u00dfe 13-15                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        Altena-Dahle                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"800\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Produktaufsteller-80er.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Produktaufsteller-80er.png 575w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Produktaufsteller-80er-216x300.png 216w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Produktaufsteller-80er-9x12.png 9w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" data-smartcrop-focus=\"[50,32]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Product display<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1482\" height=\"1454\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeb\u00e4ude.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude.jpg 1482w, https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-306x300.jpg 306w, https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-768x753.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-1320x1295.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/02\/TS-vor-Firmengeba\u0308ude-600x589.jpg 600w\" sizes=\"auto, (max-width: 1482px) 100vw, 1482px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Thomas Selter in front of the company building in Altena-Dahle - with knitting needle and hammer - for the former mainstays of promotional products and knitting needles.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_f0e363d3d3a147df6c8a5d65606a7d6e\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" class=\"text-gallery-video toc alignment-left company\"  data-toctitle=\"Die gro\u00dfe Kriese ab 1986\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">The great crisis<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                    <h3> Until 1986 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... the knitting boom continued. Then the market collapsed. Fortunately for Selter, the strongest connection was with the American customer Skacel. There sales increased. <strong>Die Selter-Rundstricknadel wurde zur legend\u00e4ren &#8222;addi-turbo-needle&#8220; und &#8222;The RollsRoyce among the needles&#8220;.<\/strong><br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\">\n<p><strong>The company manages to survive by drastically reducing its workforce and switching to the production of promotional items.<\/strong><\/p>\n<p>13 competitors in Europe did not survive this dry spell, including the company \"Imra\" (Johann Moritz Rump Altena), which was also based in Altena at the time.<\/p>\n<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-900x650.png 900w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-18x12.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-2048x2048.png 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-100x100.png 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"scriptheadlinespacer\"><\/div>\n                                                        <div class=\"underlinespacer\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">The great crisis<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Until 1986<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... the knitting boom continued. Then the market collapsed. Fortunately for Selter, the strongest connection was with the American customer Skacel. There sales increased. <strong>Die Selter-Rundstricknadel wurde zur legend\u00e4ren &#8222;addi-turbo-needle&#8220; und &#8222;The RollsRoyce among the needles&#8220;.<\/strong><br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\">\n<p><strong>The company manages to survive by drastically reducing its workforce and switching to the production of promotional items.<\/strong><\/p>\n<p>13 competitors in Europe did not survive this dry spell, including the company \"Imra\" (Johann Moritz Rump Altena), which was also based in Altena at the time.<\/p>\n<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_2a5e017bfc6263c602d1b4981b0fa595\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"692\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2.png 1029w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-446x300.png 446w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-768x516.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-18x12.png 18w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-600x403.png 600w\" sizes=\"auto, (max-width: 1029px) 100vw, 1029px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>addi stand at the h+h cologne needlework fair in the 90s<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3.png 2560w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-2048x2048.png 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/03\/addi-logo-3-100x100.png 100w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The addi logo until the 2000s<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_2a5e017bfc6263c602d1b4981b0fa595\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n<div id=\"headline-block_1e582b8f30b8bb2b4e0714db7601590d\" class=\"headline\" >\n    <section>\n        <div class=\"container\">\n                        <div class=\"row\">\n                <div class=\"col-12 col-md-6\">\n                                                                <h2 class=\"large script\">\n                            From 1986 to 1996 the addi catalogue looked like this:                        <\/h2>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n<div class=\"_df_book df-container df-loading\"  data-slug=\"historischer-katalog-1986\" data-_slug=\"historischer-katalog-1986\" _slug=\"historischer-katalog-1986\" data-title=\"historischer-katalog-1986\" id=\"df_51634\" data-df-option=\"df_option_51634\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.df_option_51634 = {\"source\":\"https:\\\/\\\/addi.de\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/addi-Katalog-1986_web.pdf\",\"outline\":[],\"autoEnableOutline\":false,\"autoEnableThumbnail\":false,\"overwritePDFOutline\":false,\"pageSize\":\"0\",\"slug\":\"historischer-katalog-1986\",\"wpOptions\":\"true\",\"id\":51634}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n\n\n\n            \n<div id=\"text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" class=\"text-gallery-video toc alignment-right company\"  data-toctitle=\"Es geht bergauf ab 1990\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932-100x100.png 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"scriptheadlinespacer\"><\/div>\n                                                        <div class=\"underlinespacer\"><\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Things start to look up<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> From 1990 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... Selter positioned its addis as premium needles. The knitting boom returned at the end of the 90s. The first real boom came at the turn of the millennium. Extremely thick needles, which were used for multi-thread knitting, were particularly in demand. Selter promoted the positive development with special trade fair appearances, image films, the innovative knitting magazine \"addi-Stories\" and constant product improvements.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-900x650.jpg 900w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-16x12.jpg 16w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Things start to look up<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>From 1990<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... Selter positioned its addis as premium needles. The knitting boom returned at the end of the 90s. The first real boom came at the turn of the millennium. Extremely thick needles, which were used for multi-thread knitting, were particularly in demand. Selter promoted the positive development with special trade fair appearances, image films, the innovative knitting magazine \"addi-Stories\" and constant product improvements.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1334\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002.jpg 1334w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-16x12.jpg 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-600x450.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2002-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>addi stand 2002 at the h+h cologne needlework fair<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"427\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932.png 500w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932-351x300.png 351w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/20190707_21532932-14x12.png 14w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Product packaging for circular knitting needles, until the early 2000s<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_3e1dc15bd1ce488cf7d19e859b79f2b6\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n\n        \n<div id=\"text-gallery-video-block_a0b31f3b5f2b210f8510720de8336fa0\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                                                <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <h2>\"Change is risky and costs money, but if you focus on the opportunities, it usually works out.\"<\/h2>\n<p>This is the summary that Thomas Selter sums up<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n            \n<div id=\"text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" class=\"text-gallery-video toc alignment-right company\"  data-toctitle=\"Qualit\u00e4t Made in Germany\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1\">\n                                                    <div class=\"row mb-3\">\n                                                        <div class=\"col-12 col-lg-9 offset-lg-3\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                        <\/div>\n                                                                                                                                                        <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">Quality Made in Germany<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2004 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>... addi was given a completely new corporate design with the colors black and gold and a new website. The focus is on what makes addi unique - Made in Germany.<\/strong><br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\">Claudia Malcus, at the time Selter's authorized signatory, was primarily responsible for this. Together with Thomas Selter, she was also responsible for the further positive development of the company.<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-520x300.png\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"scriptheadlinespacer\"><\/div>\n                                                                                                                    <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                            <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">Quality Made in Germany<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2004<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><strong>... addi was given a completely new corporate design with the colors black and gold and a new website. The focus is on what makes addi unique - Made in Germany.<\/strong><br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\">Claudia Malcus, at the time Selter's authorized signatory, was primarily responsible for this. Together with Thomas Selter, she was also responsible for the further positive development of the company.<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_c78a7d9b0388dc6296f3314c2d69f5d3\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-1194x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb.jpg 1500w, https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-300x200.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2021\/05\/401-7_addiChampagner_Strumpfstricknadel_Nadelspiel_double-pointed_needles_kunststoff_plastic_7-15mm_2025cm_US-1075-19_8221022_madeinGermany_Stimmung1_rgb-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" data-smartcrop-focus=\"[37,67]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_790-6_790-8_Verkaufsstaender_rgb-100x100.png 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Product display addi<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"1196\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022.png 1194w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-299x300.png 299w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-768x769.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-600x601.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Corporate-bis-2022-100x100.png 100w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>addi products with packaging in black, red and gold design<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_c78a7d9b0388dc6296f3314c2d69f5d3\" data-slide-to=\"2\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                                                            <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-900x650.jpg 900w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-18x12.jpg 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                                       \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        addi trade fair booth                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        2010                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                                                        <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_2ac90be005bf7093b81dac97ca7ef81e\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        addi trade fair booth                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        2010                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                        <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010.jpg 1500w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-18x12.jpg 18w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-300x200.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi_h-h-cologne-Messe-2010-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>addi stand 2010 at the h+h cologne needlework fair<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017.jpg 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-1536x1024.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-18x12.jpg 18w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-300x200.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/11\/addi-Stand-hh-Messe-Koln-2017-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>addi stand 2017 at the h+h cologne needlework trade fair<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_2ac90be005bf7093b81dac97ca7ef81e\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2012 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... an additional building with a further 3,500 square meters was acquired, diagonally opposite on the other side of the street. The administration and dispatch departments are now moving in here, giving the production department more space.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-4\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-520x300.jpg\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Hauptstra\u00dfe 2-15                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        Altena-Dahle                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-4\">\n                                                    <div class=\"row mb-3\">\n                                                        <div class=\"col-12 col-lg-9\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2012<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... an additional building with a further 3,500 square meters was acquired, diagonally opposite on the other side of the street. The administration and dispatch departments are now moving in here, giving the production department more space.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_23e4e86153c802fbfb81194ed0871b3e\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Hauptstra\u00dfe 2-15                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        Altena-Dahle                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled.jpg 2560w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-450x253.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-768x432.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-1536x864.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-2048x1152.jpg 2048w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-1280x720.jpg 1280w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-1320x743.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/Selter-Gebaeude-Beschriftung-Luftbild-addi-rot-scaled-600x338.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-smartcrop-focus=\"[59,37]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Selter company building in the Altena-Dahle district<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379.jpg 1800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-1536x1024.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-300x200.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/OP9_0379-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" data-smartcrop-focus=\"[49,30]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The administration and dispatch building<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi.jpg 2000w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-1536x1024.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-300x200.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Firmengeba\u0308ude-Produktion-2022OP9_0353Standort-Dahle-Altena-Selter-addi-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" data-smartcrop-focus=\"[50,50]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The production building<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_23e4e86153c802fbfb81194ed0871b3e\" data-slide-to=\"2\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-299x300.png 299w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-768x769.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-600x601.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten.png 1186w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Now also on social media                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underlinespacer\"><\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2014 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... addi set up its own marketing department. There is now also a Facebook page and a<\/span>from 2015, addi can also be found on Instagram.<\/div>\n<div data-offset-key=\"1r4mk-0-0\">From now on, in addition to product information, it will also be possible to take a look behind the scenes, introduce employees and share impressions from production.<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2014<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... addi set up its own marketing department. There is now also a Facebook page and a<\/span>from 2015, addi can also be found on Instagram.<\/div>\n<div data-offset-key=\"1r4mk-0-0\">From now on, in addition to product information, it will also be possible to take a look behind the scenes, introduce employees and share impressions from production.<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_738bbc6fbcbd9db41246fab25668a58c\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020-952x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-1186x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Now also on social media                                                    <\/div>\n                                                                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"1208\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020.png 952w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020-236x300.png 236w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020-768x975.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020-9x12.png 9w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram2020-600x761.png 600w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The marketing department looks after the website, Facebook page, Instagram, etc.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1188\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten.png 1186w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-299x300.png 299w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-768x769.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-600x601.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie-Instagram-Post-Weihnachten-100x100.png 100w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Whether it's sayings from the Advent calendar or news from the company - addi is now also showing itself behind the scenes.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_738bbc6fbcbd9db41246fab25668a58c\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n\n        \n<div id=\"text-gallery-video-block_98a616167d98d4c0ecaa19d1d0a6c926\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h3> 2015 <\/h3>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... was followed by the commissioning of a new wastewater treatment plant that discharges water of drinking water quality.<br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><strong>Many changes and optimizations in production are gradually helping to reduce operating costs and conserve natural resources.<\/strong><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n            \n<div id=\"text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1\">\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-9 offset-lg-3\">\n                                                            <div class=\"product-wrapper\">\n                                                                <div class=\"square\"><\/div>\n                                                                                                                                <a href=\"https:\/\/addi.de\/en\/product-3\/addicrasytrio-short\/\">\n                                                                    <div class=\"color-area-primary\"><\/div>\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-600x600.png\" class=\"attachment-shop_single size-shop_single\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb.png 1600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                                                <\/a>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"Knitting socks with the addiCraSyTrio\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2017 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... the<\/span><\/span><span data-offset-key=\"b5256-0-0\"> production was switched from nickel to white bronze - the shiny surface of the classic circular knitting needles is now white bronzed. In addition, a new test facility for layer thickness measurement was put into operation.\u00a0<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"b5256-0-0\">In addition, a new test system for measuring coating thickness has been put into operation.<br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\">The presentation and launch of the flexible needle set addiCraSyTrio (US FlexiFlips) will take place at the h+h cologne trade fair in spring.<\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\">\n<p><strong>addi also invites you to the first blogger meeting in Altena-Dahle. A company tour and the subsequent presentation of the addiCraSyTrio by Sylvie Rasch will introduce the product innovation.<\/strong><\/p>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<p><strong>A worldwide(!) success story begins.<br \/>\n<\/strong><\/p>\n<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik-520x300.jpg\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        The addiCraSyTrio                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        A trend goes around the world                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2017<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">... the<\/span><\/span><span data-offset-key=\"b5256-0-0\"> production was switched from nickel to white bronze - the shiny surface of the classic circular knitting needles is now white bronzed. In addition, a new test facility for layer thickness measurement was put into operation.\u00a0<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"b5256-0-0\">In addition, a new test system for measuring coating thickness has been put into operation.<br \/>\n<\/span><\/div>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-offset-key=\"1r4mk-0-0\">The presentation and launch of the flexible needle set addiCraSyTrio (US FlexiFlips) will take place at the h+h cologne trade fair in spring.<\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\">\n<p><strong>addi also invites you to the first blogger meeting in Altena-Dahle. A company tour and the subsequent presentation of the addiCraSyTrio by Sylvie Rasch will introduce the product innovation.<\/strong><\/p>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<p><strong>A worldwide(!) success story begins.<br \/>\n<\/strong><\/p>\n<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-9\">\n                                                                                                    <div id=\"galleryCarousel-block_a895c4f8e55911af5ea2f993ac8cba7f\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                <div class=\"row mb-4\">\n                                            <div class=\"col-9 offset-3\">\n                                                <div class=\"product-wrapper\">\n                                                    <div class=\"square\"><\/div>\n                                                                                                        <a href=\"https:\/\/addi.de\/en\/product-3\/addicrasytrio-short\/\">\n                                                        <div class=\"color-area-primary\"><\/div>\n                                                        <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-600x600.png\" class=\"attachment-shop_single size-shop_single\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/160-2_addiCraSyTrio_SHORT_metall_biegsames_Nadelspiel_Spielenadeln_3_Nadeln_4-8mm_26cm_MadeinGermany_frei1_rgb.png 1600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>                                                    <\/a>\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                                                                                                    <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        The addiCraSyTrio                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        A trend goes around the world                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"Knitting socks with the addiCraSyTrio\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1.jpg 1000w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-768x768.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-600x600.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/160-2_addiCraSyTrio_Short_biegsames_Nadelspiel_madeinGermany_Anwendung-rgb-Socke1-100x100.jpg 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-smartcrop-focus=\"[50,72]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The addiCraSyTrio (FlexiFlips) for knitting small diameters with only three needles<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik.jpg 1200w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/Produktion_addi_selter_Galvanik-300x200.jpg 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The new electroplating system - this is where the needle tips are white-bronzed<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_a895c4f8e55911af5ea2f993ac8cba7f\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                    <h3> 2018 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">Major investments were made: <\/span><\/span><span data-offset-key=\"dh6nr-0-0\">the purchase of a further lean lift (the 6th!), the acquisition of eight additional assembly machines, a machine for wood processing and a further automatic reducer.<\/span><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"scriptheadlinespacer\"><\/div>\n                                                        <div class=\"underlinespacer\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2018<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"1r4mk-0-0\">Major investments were made: <\/span><\/span><span data-offset-key=\"dh6nr-0-0\">the purchase of a further lean lift (the 6th!), the acquisition of eight additional assembly machines, a machine for wood processing and a further automatic reducer.<\/span><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_80ac9ef74fd8c0bf5553468e5cf53524\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina.jpg 2000w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-1536x1024.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-300x200.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Produktion-madeingermany-Mitarbeiter-Martina-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" data-smartcrop-focus=\"[60,39]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Martina Malcus works on an order in the dispatch department<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"634\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356.jpg 950w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-768x513.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-18x12.jpg 18w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Produktion_Mitarbeiter_Versand_Auslieferung_Selter_Martina-Malcus_OP9_1356-300x200.jpg 300w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The lean lifts in the dispatch department<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_80ac9ef74fd8c0bf5553468e5cf53524\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter.png 1000w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Claudia Malcus                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        takes over the management                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2020 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><strong>&#8230; <\/strong><span data-offset-key=\"dh6nr-0-0\"><strong>Claudia Malcus takes over the management of the company from her husband Thomas Selter, who hands over the reins after almost 50 years.<\/strong> <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"dh6nr-0-0\">Majority shareholder and Managing Director Claudia Malcus knows her way around - after all, she has been working at Selter for over 30 years. She began her training as an industrial clerk at addi in 1986 and has subsequently worked in almost all departments. <\/span><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"Owner and managing director Claudia Malcus\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2020<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><strong>&#8230; <\/strong><span data-offset-key=\"dh6nr-0-0\"><strong>Claudia Malcus takes over the management of the company from her husband Thomas Selter, who hands over the reins after almost 50 years.<\/strong> <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"dh6nr-0-0\">Majority shareholder and Managing Director Claudia Malcus knows her way around - after all, she has been working at Selter for over 30 years. She began her training as an industrial clerk at addi in 1986 and has subsequently worked in almost all departments. <\/span><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_a12d6f3552c722baa7beb463770247ab\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Claudia Malcus                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        takes over the management                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"Owner and managing director Claudia Malcus\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818.jpg 2000w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-1536x1024.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-600x400.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-300x200.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0818-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" data-smartcrop-focus=\"[69,30]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p><span data-offset-key=\"dh6nr-0-0\">Owner and managing director Claudia Malcus<\/span><\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter.png 1000w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_05-Thomas-Selter-100x100.png 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-smartcrop-focus=\"[50,50]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>A gift from colleagues to mark the takeover of management - each generation gets its own picture.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_a12d6f3552c722baa7beb463770247ab\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                    <h3> Moving into the Future with \u00d6koprofit <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Sustainability and environmental awareness have always been part of addi\u2019s corporate policy.<\/p>\n<p><strong>This commitment to sustainability is also reflected in our participation in the \u00d6KOPROFIT M\u00e4rkischer Kreis project, whose certification has been renewed every two years since 2020 through cost savings and production optimizations.<\/strong><\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-100x100.png 100w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022.png 1600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"scriptheadlinespacer\"><\/div>\n                                                        <div class=\"underlinespacer\"><\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Moving into the Future with \u00d6koprofit<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Sustainability and environmental awareness have always been part of addi\u2019s corporate policy.<\/p>\n<p><strong>This commitment to sustainability is also reflected in our participation in the \u00d6KOPROFIT M\u00e4rkischer Kreis project, whose certification has been renewed every two years since 2020 through cost savings and production optimizations.<\/strong><\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_13bd4283899b45a9e3c69f86db480a19\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320.png\" alt=\"\" class=\"wpsmartcrop-image\" data-smartcrop-focus=\"[50,50]\" \/>\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320-375x300.png 375w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" data-smartcrop-focus=\"[50,50]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022.png 1600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Social-Media-Urkunde-Oekoeprofit-2022-100x100.png 100w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_13bd4283899b45a9e3c69f86db480a19\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-768x768.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-1320x1320.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-600x600.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-100x100.jpg 100w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n.jpg 1440w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Digital trade fair                                                                     <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        and a own app                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2021 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"ao0vq-0-0\">Demand for the addiCraSyTrio needles is high and production is running at full speed. The company is therefore increasing its workforce to 150 employees. <\/span><span data-offset-key=\"ao0vq-0-0\">The purchase of additional machines and a neighboring property for further expansion are investments in the future. <\/span><\/div>\n<p><strong>A new, fresh design is being implemented that conveys the addi values in a vibrant and colorful way.<\/strong><\/p>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"ao0vq-0-0\"><strong>With its first digital trade fair, addi is launching its digital transformation in sales. <\/strong>With webinars for our customers and our new addi2go app for knitters and crocheters\u2014featuring a voice-activated row counter and many other functions\u2014the addi brand is focusing on digital information channels to complement traditional retail sales.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2021<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"ao0vq-0-0\">Demand for the addiCraSyTrio needles is high and production is running at full speed. The company is therefore increasing its workforce to 150 employees. <\/span><span data-offset-key=\"ao0vq-0-0\">The purchase of additional machines and a neighboring property for further expansion are investments in the future. <\/span><\/div>\n<p><strong>A new, fresh design is being implemented that conveys the addi values in a vibrant and colorful way.<\/strong><\/p>\n<div data-offset-key=\"1r4mk-0-0\"><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1r4mk-0-0\"><span data-offset-key=\"ao0vq-0-0\"><strong>With its first digital trade fair, addi is launching its digital transformation in sales. <\/strong>With webinars for our customers and our new addi2go app for knitters and crocheters\u2014featuring a voice-activated row counter and many other functions\u2014the addi brand is focusing on digital information channels to complement traditional retail sales.<br \/>\n<\/span><\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_c1fdaa9c8c71110ec624e02d8da8bffb\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Digital trade fair                                                     <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        and a own app                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun.jpg 1920w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun-1536x1152.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun-600x450.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi_webinar_olgun-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Anne-Marie Stehle and Serap Olgun from Sales present the new products in a webinar.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n.jpg 1440w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-768x768.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-1320x1320.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-600x600.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/12\/480654677_9622311294480126_6244926991753183677_n-100x100.jpg 100w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Die addi2go App wurde 2021 ver\u00f6ffentlicht und wird seit dem st\u00e4ndig weiterentwickelt<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_c1fdaa9c8c71110ec624e02d8da8bffb\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_18323922fd1136891359db1e10ea191d\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">50th anniversary of work<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p><strong>Thomas Selter celebrated his 50th anniversary with the workforce on December 1, 2021. 2021 was the most successful year in the company's history to date.<\/strong><\/p>\n<p>Together with his wife Claudia Malcus, he led Selter through turbulent times at the end of the 1980s and has since set new records.<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                                    <div class=\"row link-wrapper\">\n                                                                <div class=\"col-12 col-lg-10 offset-lg-2\">\n                                                                    <div class=\"row\">\n                                                                                                                                                    <div class=\"col-12 col-lg-6\">\n                                                                                <a href='https:\/\/addi.de\/en\/news\/jubilee-thomas-selter\/' target='_self' class='buttonlink prio-1'>To the article Mr. addi and his 50th anniversary<\/a>                                                                            <\/div>\n                                                                                                                                                                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_18323922fd1136891359db1e10ea191d\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_18323922fd1136891359db1e10ea191d\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        50th anniversary of work                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underlinespacer\"><\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">50th anniversary of work<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p><strong>Thomas Selter celebrated his 50th anniversary with the workforce on December 1, 2021. 2021 was the most successful year in the company's history to date.<\/strong><\/p>\n<p>Together with his wife Claudia Malcus, he led Selter through turbulent times at the end of the 1980s and has since set new records.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                                    <div class=\"row link-wrapper\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                                    <div class=\"row\">\n                                                                                                                    <div class=\"col-12 col-lg-6\">\n                                                                <a href='https:\/\/addi.de\/en\/news\/jubilee-thomas-selter\/' target='_self' class='buttonlink prio-1'>To the article Mr. addi and his 50th anniversary<\/a>                                                            <\/div>\n                                                                                                                                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_18323922fd1136891359db1e10ea191d\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_18323922fd1136891359db1e10ea191d\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-1080x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_18323922fd1136891359db1e10ea191d\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-1080x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        50th anniversary of work                                                    <\/div>\n                                                                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_18323922fd1136891359db1e10ea191d\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_18323922fd1136891359db1e10ea191d\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_18323922fd1136891359db1e10ea191d\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1069\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n.jpg 1080w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-303x300.jpg 303w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-768x760.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-600x594.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021261811801_4901621419882494_8892196953131038164_n-100x100.jpg 100w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1069\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n.jpg 1080w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-303x300.jpg 303w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-768x760.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-600x594.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Thomas-Selter-Jubilaum-2021262671437_4901621093215860_8051488078469154446_n-100x100.jpg 100w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Thomas Selter at his anniversary table - equipped with utensils from his long time as owner and managing director of the company.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_18323922fd1136891359db1e10ea191d\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_18323922fd1136891359db1e10ea191d\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_18323922fd1136891359db1e10ea191d\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_18323922fd1136891359db1e10ea191d\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" class=\"text-gallery-video toc alignment-left company\"  data-toctitle=\"Ein neuer Markenauftritt ab 2022\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"topline\">A completely new brand image<\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2022 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\"><strong>The introduction of a completely new website with consumer-oriented content and instructions also led to a comprehensive rebranding and the start of a packaging changeover with more and more cardboard packaging.<\/strong><\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">After 18 years in the black and gold design, the brand image is adapting to new target groups and changing requirements under the direction of Claudia Malcus.<\/div>\n<p>&nbsp;<\/p>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\"><strong>The company was already certified with the \u00d6koprofit seal in 2020. Audited and recertified again in 2022.<\/strong> The Selter company has already been able to save 210 t of CO2 and is constantly optimizing processes with the aim of reducing operating costs while at the same time conserving natural resources.<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                                    <div class=\"row link-wrapper\">\n                                                                <div class=\"col-12 col-lg-10 offset-lg-2\">\n                                                                    <div class=\"row\">\n                                                                                                                                                    <div class=\"col-12 col-lg-6\">\n                                                                                <a href='https:\/\/addi.de\/en\/news\/sustainability-at-addi-oekoprofit-2022\/' target='_self' class='buttonlink prio-1'>More about Ecoprofit<\/a>                                                                            <\/div>\n                                                                                                                                                                                                                            <div class=\"col-12 col-lg-6\">\n                                                                                <a href='https:\/\/addi.de\/en\/story\/novelties\/' target='_self' class='textlink hl-color'>Neuheiten 2022<\/a>                                                                            <\/div>\n                                                                                                                                            <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-4\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320-520x300.png\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"scriptheadlinespacer\"><\/div>\n                                                                                                                    <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                            <\/div>\n                                                <div class=\"col-12 col-lg-4\">\n                                                    <div class=\"row mb-3\">\n                                                        <div class=\"col-12 col-lg-9\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-EN-addi-luxury-for-hands-1.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                        <\/div>\n                                                                                                                                                        <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                    <div class=\"topline\">A completely new brand image<\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2022<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\"><strong>The introduction of a completely new website with consumer-oriented content and instructions also led to a comprehensive rebranding and the start of a packaging changeover with more and more cardboard packaging.<\/strong><\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\">After 18 years in the black and gold design, the brand image is adapting to new target groups and changing requirements under the direction of Claudia Malcus.<\/div>\n<p>&nbsp;<\/p>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\"><\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"1r4mk-0-0\"><strong>The company was already certified with the \u00d6koprofit seal in 2020. Audited and recertified again in 2022.<\/strong> The Selter company has already been able to save 210 t of CO2 and is constantly optimizing processes with the aim of reducing operating costs while at the same time conserving natural resources.<\/div>\n<div data-block=\"true\" data-editor=\"2h981\" data-offset-key=\"fbsgp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fbsgp-0-0\"><\/div>\n<\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                                    <div class=\"row link-wrapper\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                                    <div class=\"row\">\n                                                                                                                    <div class=\"col-12 col-lg-6\">\n                                                                <a href='https:\/\/addi.de\/en\/news\/sustainability-at-addi-oekoprofit-2022\/' target='_self' class='buttonlink prio-1'>More about Ecoprofit<\/a>                                                            <\/div>\n                                                                                                                                                                            <div class=\"col-12 col-lg-6\">\n                                                                <a href='https:\/\/addi.de\/en\/story\/novelties\/' target='_self' class='textlink hl-color'>Neuheiten 2022<\/a>                                                            <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_02c871e8a3abb058fbb8ec9b75771489\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-EN-addi-luxury-for-hands-1.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-EN-addi-luxury-for-hands-1.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320.png\" alt=\"\" class=\"wpsmartcrop-image\" data-smartcrop-focus=\"[50,50]\" \/>\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1477\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-DE-addi-luxus-f\u00fcr-die-h\u00e4nde-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-DE-addi-luxus-fu\u0308r-die-ha\u0308nde-2.png 1890w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-DE-addi-luxus-fu\u0308r-die-ha\u0308nde-2-768x600.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-DE-addi-luxus-fu\u0308r-die-ha\u0308nde-2-1536x1200.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-DE-addi-luxus-fu\u0308r-die-ha\u0308nde-2-1320x1032.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/keyvisuals-DE-addi-luxus-fu\u0308r-die-ha\u0308nde-2-600x469.png 600w\" sizes=\"auto, (max-width: 1890px) 100vw, 1890px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The new corporate design from addi - 3 target groups, three colors and motifs.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1303\" height=\"1001\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb.jpg 1303w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-391x300.jpg 391w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-768x590.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-520x400.jpg 520w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addi-Verpackungen_alt-neu-schrift_rgb-600x461.jpg 600w\" sizes=\"auto, (max-width: 1303px) 100vw, 1303px\" data-smartcrop-focus=\"[42,38]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Packaging is gradually being converted from black to white. This uses less printing ink. The new colors will also be introduced for the packaging and will make the product lines more distinguishable.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320.png\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/07\/Logo-Oekoprofit_2022_400x320-375x300.png 375w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" data-smartcrop-focus=\"[50,50]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Das Unternehmen Selter wird rezertifiziert und darf sich weiterhin &#8222;\u00d6koprofit&#8220; zertifiziert nennen.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_02c871e8a3abb058fbb8ec9b75771489\" data-slide-to=\"2\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" class=\"text-gallery-video alignment-right company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1\">\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-9 offset-lg-3\">\n                                                            <div class=\"product-wrapper\">\n                                                                <div class=\"square\"><\/div>\n                                                                                                                                <a href=\"https:\/\/addi.de\/en\/product-3\/addi2go-app\/\">\n                                                                    <div class=\"color-area-primary\"><\/div>\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop.png\" class=\"attachment-shop_single size-shop_single\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop.png 2000w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-100x100.png 100w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>                                                                <\/a>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-400x320.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-16x12.jpg 16w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                        <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> 2023 <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>A new exhibition stand and the conversion of all packaging complete the new design concept.<\/p>\n<p><strong>The addi2go app is constantly being developed and supplemented with functions such as a sock calculator, custom projects and much more.<\/strong><\/p>\n<p>The crafting boom continues\u2014more and more young people are taking up crafts again and discovering the value of handmade clothing and the relaxing effects of working with their hands.<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                                    <div class=\"row link-wrapper\">\n                                                                <div class=\"col-12 col-lg-10 offset-lg-2\">\n                                                                    <div class=\"row\">\n                                                                                                                                                    <div class=\"col-12 col-lg-6\">\n                                                                                <a href='https:\/\/addi.de\/en\/addi2go\/' target='_self' class='buttonlink prio-1'>Info about the addi2go app<\/a>                                                                            <\/div>\n                                                                                                                                                                                                                            <div class=\"col-12 col-lg-6\">\n                                                                                <a href='https:\/\/addi.de\/en\/story\/addi-novelties-2023-2\/' target='_self' class='textlink hl-color'>new products 2023<\/a>                                                                            <\/div>\n                                                                                                                                            <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14-520x300.jpg\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"scriptheadlinespacer\"><\/div>\n                                                                                                                    <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                            <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>2023<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>A new exhibition stand and the conversion of all packaging complete the new design concept.<\/p>\n<p><strong>The addi2go app is constantly being developed and supplemented with functions such as a sock calculator, custom projects and much more.<\/strong><\/p>\n<p>The crafting boom continues\u2014more and more young people are taking up crafts again and discovering the value of handmade clothing and the relaxing effects of working with their hands.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                                    <div class=\"row link-wrapper\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                                    <div class=\"row\">\n                                                                                                                    <div class=\"col-12 col-lg-6\">\n                                                                <a href='https:\/\/addi.de\/en\/addi2go\/' target='_self' class='buttonlink prio-1'>Info about the addi2go app<\/a>                                                            <\/div>\n                                                                                                                                                                            <div class=\"col-12 col-lg-6\">\n                                                                <a href='https:\/\/addi.de\/en\/story\/addi-novelties-2023-2\/' target='_self' class='textlink hl-color'>new products 2023<\/a>                                                            <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-9\">\n                                                                                                    <div id=\"galleryCarousel-block_75c9e13023bcc55d82bbdf5b2705de68\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                <div class=\"row mb-4\">\n                                            <div class=\"col-9 offset-3\">\n                                                <div class=\"product-wrapper\">\n                                                    <div class=\"square\"><\/div>\n                                                                                                        <a href=\"https:\/\/addi.de\/en\/product-3\/addi2go-app\/\">\n                                                        <div class=\"color-area-primary\"><\/div>\n                                                        <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop.png\" class=\"attachment-shop_single size-shop_single\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop.png 2000w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-768x768.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-1536x1536.png 1536w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-1320x1320.png 1320w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-600x600.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2022\/04\/addi2go-App-Titelbild-Shop-100x100.png 100w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>                                                    <\/a>\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                        <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39.jpg 1200w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-16x12.jpg 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-39-600x450.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The new trade fair stand - for the first time after two digital trade fairs, addi is back in Cologne as an exhibitor at h+h cologne.<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14.jpg 1200w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14-16x12.jpg 16w, https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/hhcologne2023-14-600x450.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>The 2022 trade fair stand at h+h in Cologne<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_75c9e13023bcc55d82bbdf5b2705de68\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n            \n<div id=\"text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                    <h2> 2025 <\/h2>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>The addi story continues. On July 1, 2020, Thomas Selter transferred a significant part of his shares in the company to his wife Claudia Malcus.<\/p>\n<p><strong>His stepdaughter Pauline has been working at the company for several years while pursuing her studies. She has been working there full-time as a junior manager since 2025.<\/strong><\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-900x650.jpg\" class=\"attachment-900x650 size-900x650\" alt=\"\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n\n                              \n                                                <div class=\"col-12 col-lg-4 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"addiUnicorn\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"row gallery-headline-wrapper centered\">\n                                                            <div class=\"col-12\">\n                                                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                                        Quality, innovation and customer service                                                                    <\/div>\n                                                                                                                                                                                                    <div class=\"underline hl-color\">\n                                                                        Our guiding principles at addi                                                                    <\/div>\n                                                                                                                            <\/div>\n                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h2>2025<\/h2>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>The addi story continues. On July 1, 2020, Thomas Selter transferred a significant part of his shares in the company to his wife Claudia Malcus.<\/p>\n<p><strong>His stepdaughter Pauline has been working at the company for several years while pursuing her studies. She has been working there full-time as a junior manager since 2025.<\/strong><\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_461c00124f88c64a0f1d8644326d7579\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                        <div class=\"row gallery-headline-wrapper centered\">\n                                            <div class=\"col-12\">\n                                                                                                    <div class=\"scriptheadline hl-color\">\n                                                        Quality, innovation and customer service                                                    <\/div>\n                                                                                                                                                    <div class=\"underline hl-color\">\n                                                        Our guiding principles at addi                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal company\" id=\"modal-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"8256\" height=\"5504\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871.jpg 8256w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-450x300.jpg 450w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-768x512.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-1536x1024.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-1320x880.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-600x400.jpg 600w\" sizes=\"auto, (max-width: 8256px) 100vw, 8256px\" data-smartcrop-focus=\"[53,45]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Claudia Malcus (Inhaberin\/ Gesch\u00e4ftsf\u00fchrung) mit Tochter Pauline D\u00f6rr (Assistenz der Gesch\u00e4ftsf\u00fchrung)<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1178\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel.jpg\" class=\"attachment-full size-full wpsmartcrop-image wpsmartcrop-image\" alt=\"addiUnicorn\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel.jpg 1600w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-407x300.jpg 407w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-768x565.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-1536x1131.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-1320x972.jpg 1320w, https:\/\/addi.de\/wp-content\/uploads\/2023\/02\/addiUnicorn-EInhorn-FIngerspiel-600x442.jpg 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-smartcrop-focus=\"[35,49]\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                                    <div class=\"row carousel-item-caption-wrapper\">\n                                                        <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                                            <div class=\"carousel-item-caption\">\n                                                                <p>Produktinnovation addiUnicorn<\/p>\n                                                            <\/div>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_461c00124f88c64a0f1d8644326d7579\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n\n        \n<div id=\"text-gallery-video-block_dd94e16bad2a57f5ec1dff2373bee923\" class=\"text-gallery-video alignment-left company\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h2> Prospects <\/h2>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <p><strong>The addi brand is constantly being expanded with new and unique products. Whether ergonomic <a href=\"https:\/\/addi.de\/en\/c\/knitting\/knitting-needles\/addinovel\/\">The Novel series<\/a>trendy <a href=\"https:\/\/addi.de\/en\/c\/knitting\/knitting-needles\/addiunicorn\/\">Unicorn needles,<\/a>naturaly <a href=\"https:\/\/addi.de\/en\/c\/knitting\/knitting-needles\/olive-wood\/\">knitting needles<\/a> and <a href=\"https:\/\/addi.de\/en\/c\/crochet-2\/crochet-hooks\/addinature-holz-haekelnadeln\/\">Olive wood crochet hooks<\/a>... the list of innovations is long.<\/strong><\/p>\n<p>The production of a full range of products in Germany makes addi products unique today. In order to survive in the market, Selter focuses on quality, customer service and innovation.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n<div id=\"selection-teaser-block_b8a6637a36ec5acfa59deac4601c589d\" class=\"selection-teaser\" >\n    <section>\n        <div class=\"container\">\n                            <div class=\"row\">\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inspiration\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/08\/Newsletter-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Page                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Newsletter                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addiFan Whisper                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>With our newsletter you are always well informed and guaranteed not to miss any product news, trends, upcoming webinars or events around the most beautiful hobby in the world.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/addiwhisper\/' target='_self' class='buttonlink prio-2'>View now and register<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inspiration\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/01\/klein_Claudia_Malcus_Mitarbeiter_Bloggerraum_addi_MadeingermanyOP9_0871-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"Managing Director Claudia Malcus and her daughter Pauline D\u00f6rr - addi by Selter\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Inspiration                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Story                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addi \u2013 a family business                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name \u201caddi\u201d in the 6th generation and ship them to customers in 59 different countries. <strong>Made in Germany since 1829<\/strong><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/story\/addi-a-family-business\/' target='_self' class='buttonlink prio-2'>Read story<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper balance\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2022\/12\/Innovationen-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"addi innovations - family business\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Balance                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Story                                    <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addi\u2019s innovations                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>addi is known for bringing new products to the market every year. Not only extensions of already existing products, but often so-called real innovations.<\/p>\n<p>Anyone who has been successfully producing needles since 1829 knows that you have to think about tomorrow today.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href='https:\/\/addi.de\/en\/story\/addis-innovations\/' target='_self' class='buttonlink prio-2'>Read story<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/section>\n<\/div>","protected":false},"parent":0,"menu_order":0,"template":"","kategorie_sy":[33],"kategorie_blog":[35],"class_list":["post-48016","story","type-story","status-publish","hentry","kategorie_sy-company","kategorie_blog-story"],"acf":[],"_links":{"self":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/story\/48016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/types\/story"}],"wp:attachment":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/media?parent=48016"}],"wp:term":[{"taxonomy":"kategorie_sy","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_sy?post=48016"},{"taxonomy":"kategorie_blog","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_blog?post=48016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}