{"id":73355,"date":"2026-04-24T15:19:09","date_gmt":"2026-04-24T13:19:09","guid":{"rendered":"https:\/\/addi.de\/?post_type=story&#038;p=73355"},"modified":"2026-04-15T15:26:43","modified_gmt":"2026-04-15T13:26:43","slug":"addiyarnarm-erfindung","status":"publish","type":"story","link":"https:\/\/addi.de\/en\/story\/addiyarnarm-erfindung\/","title":{"rendered":"Entwicklung addiYarnArm"},"content":{"rendered":"<div id=\"header-text-block_9258d3673befe3496fac2eb0f50cb75a\" class=\"header-text\" >\n    <section>\n        <div class=\"container\">\n            <div class=\"row position-relative\">\n                <div class=\"col-12 col-lg-3 offset-lg-1 order-2 order-lg-1\">\n                    <div class=\"text-wrapper\">\n                        <div class=\"color-area-secondary\"><\/div>\n                                                    <div class=\"topline hl-color\">\n                                Product tip                            <\/div>\n                                                                                                    <h1>From Vancouver to Cologne: The Birth of the YarnArm<\/h1>\n                                                <div class=\"share-links\">\n                            <span>Teilen:<\/span>\n                            <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Faddi.de%2Fen%2Fstory%2Faddiyarnarm-erfindung%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fab fa-facebook-f hl-color\"><\/i><\/a>\n                            <a href=\"https:\/\/twitter.com\/intent\/tweet?text=https%3A%2F%2Faddi.de%2Fen%2Fstory%2Faddiyarnarm-erfindung%2F\" class=\"d-inline-block px-2\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"><i class=\"fa-brands fa-x-twitter hl-color\"><\/i><\/a>\n                        <\/div>\n                        <div class=\"text\">\n                            <p>Knitting and crocheting can be a bit of a challenge when you\u2019re out and about. Wouldn\u2019t it be brilliant to solve the problem of yarn rolling around, getting tangled in your bag, and being difficult to carry with a handy tool?<\/p>\n<p>Here you can find out how the YarnArm 2024 was invented by British couple Adrian and Louise Grieves.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 col-lg-7 offset-lg-1 mb-3 mb-lg-0 order-1 order-lg-2\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"970\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-1280x970.jpg\" class=\"attachment-1280x970 size-1280x970\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-1280x970.jpg 1280w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-16x12.jpg 16w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                                        <div class=\"row toc-wrapper\">\n                        <div class=\"col-12 col-lg-6 offset-lg-5\">\n                            <div class=\"toc-title\">\n                                Inhaltsverzeichnis                            <\/div>\n                            <div class=\"toc-content\">\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n        \n<div id=\"text-gallery-video-block_757273398a059e8a79c968b71a903464\" class=\"text-gallery-video toc alignment-left inspiration\"  data-toctitle=\"Am Anfang stand das Garngewirr\">\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h2> A Tangled Beginning <\/h2>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <p>Every invention has an origin story and this one starts on holiday, on a bus on Vancouver Island in July 2024.<\/p>\n<p>I was crocheting, repeatedly rescuing my ball of wool from the grubby bus floor as it rolled off my lap yet again. Watching this, my husband Ade made a throwaway comment that changed the course of our focus for the entire next year:\u202f\u201cWhat you need is something to anchor the wool to your arm.\u201d<br \/>\nWe immediately started discussing ideas: perhaps a lightweight yarn bowl or spindle attached to the upper arm to hold the wool in place?<\/p>\n<p>Surely someone must have invented this already. A quick Google search suggested otherwise. The YarnArm (spoiler alert: now the addiYarnArm) was born.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n            \n<div id=\"text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" class=\"text-gallery-video toc alignment-right inspiration\"  data-toctitle=\"Prototypen\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-400x400.jpg\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-100x100.jpg 100w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms.jpg 431w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"scriptheadlinespacer\"><\/div>\n                                                        <div class=\"underlinespacer\"><\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> Prototypes and Possibility <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Back home, Ade got straight to work. The first version \u2014 involving a small plastic bowl \u2014 was mercifully brief and not terribly successful. The second version was the breakthrough: a curved plastic bracket with a smooth-running spool and elastic strap. It worked beautifully. The yarn fed cleanly, didn\u2019t snag, and crucially, didn\u2019t jump ship.<br \/>\nWe knew instantly this wasn\u2019t just a personal fix, it was a product. We applied for a provisional patent and trademarked the name YarnArm. The question became: what next?<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-900x650.png 900w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-16x12.png 16w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Prototypes and Possibility<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Back home, Ade got straight to work. The first version \u2014 involving a small plastic bowl \u2014 was mercifully brief and not terribly successful. The second version was the breakthrough: a curved plastic bracket with a smooth-running spool and elastic strap. It worked beautifully. The yarn fed cleanly, didn\u2019t snag, and crucially, didn\u2019t jump ship.<br \/>\nWe knew instantly this wasn\u2019t just a personal fix, it was a product. We applied for a provisional patent and trademarked the name YarnArm. The question became: what next?<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_c617e4de3527c8614ca983b424e9d4ce\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-1280x970.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal inspiration\" id=\"modal-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm.png 1333w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-400x300.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-768x576.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-16x12.png 16w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-600x450.png 600w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/erster-Prototyp-YarnArm-1320x990.png 1320w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"431\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms.jpg 431w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/Ade-und-Louise-die-Erfinder-des-YarnArms-100x100.jpg 100w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_c617e4de3527c8614ca983b424e9d4ce\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n\n        \n<div id=\"text-gallery-video-block_3847d6589352b3cadb323249b90c0f31\" class=\"text-gallery-video toc alignment-left inspiration\"  data-toctitle=\"Lizenzierung\">\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h3> Licensing, Not Dragons <\/h3>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <p>Despite many cries of \u201cYou should go on\u202fDragon\u2019s Den!\u201d, we knew that route wasn\u2019t for us. Building a manufacturing business from scratch in our late fifties sounded exhausting, expensive and risky. Licensing the idea to an established craft brand made far more sense.<br \/>\nAde created a sell sheet with photos of me using the YarnArm on trains. We contacted major knitting and crochet companies \u2014 and heard nothing. Emails vanished into the void. LinkedIn messages were ignored. Even Facebook approaches got us nowhere.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n            \n<div id=\"text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" class=\"text-gallery-video toc alignment-right inspiration\"  data-toctitle=\"Begeisterte Reaktionen\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-4 offset-lg-1 elements-count-2\">\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-400x400.png\" class=\"attachment-400x400 size-400x400\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-400x400.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-800x800.png 800w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-300x300.png 300w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-100x100.png 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                        <\/div>\n                                                                                                                                                                <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                                <div class=\"scriptheadlinespacer\"><\/div>\n                                                        <div class=\"underlinespacer\"><\/div>\n                                                                                                    <\/div>\n                                                <div class=\"col-12 col-lg-6\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h3> Proof from the Public <\/h3>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>Everything changed in September at a large knitting and crochet show at Newbury Racecourse. I wore the YarnArm as we walked around, and the reaction was immediate and enthusiastic. People stopped, nudged friends and asked us the same question again and again:\u202f\u201cWhere can I get one?\u201d<br \/>\nOthers told us they\u2019d needed this exact thing while commuting, knitting on sofas, or crafting in wheelchairs. The market demand suddenly felt very real \u2014 and very vocal.<\/p>\n<p>Buoyed by this response Ade redesigned the YarnArm, having researched the requirements for injection-mould design, to make it cheaper and easier to mass-produce. The new version packed flat and assembled very quickly and easily. When a friend offered a high-quality 3D printer, Ade drove nine hours round-trip to collect it. The resulting prototype now looked like a production-ready commercial product.<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"650\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-900x650.png\" class=\"attachment-900x650 size-900x650\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-900x650.png 900w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-16x12.png 16w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>                                                        <\/div>\n                                                                                                    <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h3>Proof from the Public<\/h3>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>Everything changed in September at a large knitting and crochet show at Newbury Racecourse. I wore the YarnArm as we walked around, and the reaction was immediate and enthusiastic. People stopped, nudged friends and asked us the same question again and again:\u202f\u201cWhere can I get one?\u201d<br \/>\nOthers told us they\u2019d needed this exact thing while commuting, knitting on sofas, or crafting in wheelchairs. The market demand suddenly felt very real \u2014 and very vocal.<\/p>\n<p>Buoyed by this response Ade redesigned the YarnArm, having researched the requirements for injection-mould design, to make it cheaper and easier to mass-produce. The new version packed flat and assembled very quickly and easily. When a friend offered a high-quality 3D printer, Ade drove nine hours round-trip to collect it. The resulting prototype now looked like a production-ready commercial product.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_0c375349607e783edf0e2e55cb4166db\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm.png\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-400x320.png\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal inspiration\" id=\"modal-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"2\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"928\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen.png 1238w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-400x300.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-768x576.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-16x12.png 16w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-in-EInzelteilen-600x450.png 600w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"961\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm.png 986w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-308x300.png 308w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-768x749.png 768w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-12x12.png 12w, https:\/\/addi.de\/wp-content\/uploads\/2026\/02\/zweiter-Prototyp-YarnArm-600x585.png 600w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                            <\/div>\n                                    <a class=\"carousel-control-prev\" href=\"#modal-carousel-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" role=\"button\" data-slide=\"prev\">\n                                        <i class=\"fas fa-angle-left\"><\/i>\n                                    <\/a>\n                                    <a class=\"carousel-control-next\" href=\"#modal-carousel-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" role=\"button\" data-slide=\"next\">\n                                        <i class=\"fas fa-angle-right\"><\/i>\n                                    <\/a>\n                                    <div class=\"carousel-indicators-wrapper\">\n                                        <ol class=\"carousel-indicators\">\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" data-slide-to=\"0\"\n                                                    class=\"active\"><\/li>\n                                                                                            <li data-target=\"#modal-carousel-text-gallery-video-block_0c375349607e783edf0e2e55cb4166db\" data-slide-to=\"1\"\n                                                    class=\"\"><\/li>\n                                                                                    <\/ol>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n\n        \n<div id=\"text-gallery-video-block_7030f7730ccdff5a88d3ca9b35769f91\" class=\"text-gallery-video alignment-left inspiration\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                            <div class=\"text-background-small color-area-secondary\"><\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h3> An idea at h+h 2025 <\/h3>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        <div class=\"text\">\n                                            <p>We finally had some success in talking directly to UK distributors. The MD of Habico in Leeds, the wonderful Rachal Boxall, gave us advice that led to introductions abroad, and by late 2024 we were in talks with a Taiwanese manufacturer, Micky. At this stage we thought we were going to have to venture it ourselves so we were making preparations for organising manufacturing and sales\/distribution. Micky made a mould, produced a small number of samples and invited us to the huge h+h craft trade show in Cologne in March 2025.<\/p>\n<p>Feedback from retailers, distributors, and even airline cabin crew on the flight over was gratifyingly positive. People snapped photos. Manufacturers asked questions. The YarnArm was no longer just an idea \u2014 it was a product that several large manufacturers at the show were very keen on.<br \/>\nAmong these was Addi \u2013 with whom we were delighted to agree a licensing deal in May 2025.<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                            <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n\n        \n<div id=\"text-gallery-video-block_e2ceb28c60b7f623fa7532bbf26dfffd\" class=\"text-gallery-video alignment-left inspiration\" >\n    <section>\n        <div class=\"container position-relative\">\n                                                        <div class=\"text-wrapper\">\n                                                            <div class=\"text-background-big color-area-secondary\"><\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-10 offset-lg-1\">\n                                        <div class=\"topline\">Louise and Adrian's conclusion<\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                        \n                                        <div class=\"heading-tag\">\n                                            <h2> The Simple Joy of a Good Idea <\/h2>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                                                    <div class=\"row\">\n                                    <div class=\"col-12 col-lg-6 offset-lg-2\">\n                                        <div class=\"text text_indented\">\n                                            <p>Looking back, it still feels slightly surreal that something which began as my wool rolling away on a bus turned into a real product in under ten months. Neither of us set out to become inventors; we were just trying to make crafting a bit less annoying.<br \/>\nBut once we saw how instantly useful the YarnArm is \u2014 and how strongly other knitters and crocheters reacted to it \u2014 we couldn\u2019t let it go.<\/p>\n<p><strong>It\u2019s been a mixture of curiosity, stubbornness, excitement and luck, and a reminder that sometimes the best ideas grow out of everyday life and the confidence to think,\u202f\u201cActually\u2026 this might be something.\u201d<\/strong><br \/>\n<strong>This year we will be returning to h+h, this time as Addi\u2019s guests, to launch and demonstrate the official addiYarnArm. We can\u2019t wait!<\/strong><\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                                <\/div>\n                                                <\/div>\n    <\/section>\n<\/div>\n\n\n\n\n            \n<div id=\"text-gallery-video-block_5398672491853c3909b623f3d92217d3\" class=\"text-gallery-video toc alignment-left inspiration\"  data-toctitle=\"Vorstellung h+h cologne 2026\">\n    <section>\n        <div class=\"container position-relative\">\n            \n\n                                                                                <div class=\"gallery-wrapper  d-lg-block\">\n                                                                                                                        <div class=\"row align-items-end\">\n                                                <div class=\"col-12 col-lg-6 offset-lg-1\">\n                                                    <div class=\"text-wrapper mb-3\">\n                                                                                                                                                                                                                                    <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    \n                                                                    <div class=\"heading-tag\">\n                                                                        <h2> Presentation of the addiYarnArm at h+h cologne 2026 <\/h2>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                            <div class=\"row\">\n                                                                <div class=\"col-12\">\n                                                                    <div class=\"text\">\n                                                                        <p>By March 2026, the time had finally come. Following constant consultation with addi on the product\u2019s development, the addiYarnArm was now complete!<\/p>\n<ul>\n<li>made from a bio-based plastic derived from sunflower seed husks<\/li>\n<li>Made in Germany<\/li>\n<li>in two colours<\/li>\n<li>packaged in a handy cardboard box<\/li>\n<\/ul>\n<p>We were there in person at h+h to showcase the product, and many retailers showed great interest.<\/p>\n                                                                    <\/div>\n                                                                <\/div>\n                                                            <\/div>\n                                                                                                                                                                                                                            <\/div>\n                                                    <div class=\"row\">\n                                                        <div class=\"col-12 col-lg-8 offset-lg-4\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Pauline-Dorr-notiert-Bestellung-mit-addiYarnArm-520x300.jpg\" class=\"attachment-520x300 size-520x300\" alt=\"\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div class=\"scriptheadlinespacer\"><\/div>\n                                                                                                                    <div class=\"buttonspacer\"><\/div>\n                                                                                                                                                            <\/div>\n                                                <div class=\"col-12 col-lg-4\">\n                                                    <div class=\"row mb-3\">\n                                                        <div class=\"col-12 col-lg-9\">\n                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\">\n                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-400x320.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-16x12.jpg 16w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\">\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-400x320.jpg\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                        <\/div>\n                                                                                                                                                        <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                               \n                                 \n                            <div class=\"gallery-wrapper d-block d-lg-none\">\n                                                                    <div class=\"text-wrapper mb-5\">\n                                                                                                                                                                    <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                              \n                                                    <div class=\"heading-tag\">\n                                                        <h2>Presentation of the addiYarnArm at h+h cologne 2026<\/h2>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                            <div class=\"row\">\n                                                <div class=\"col-12 col-lg-8 offset-lg-1\">\n                                                    <div class=\"text\">\n                                                        <p>By March 2026, the time had finally come. Following constant consultation with addi on the product\u2019s development, the addiYarnArm was now complete!<\/p>\n<ul>\n<li>made from a bio-based plastic derived from sunflower seed husks<\/li>\n<li>Made in Germany<\/li>\n<li>in two colours<\/li>\n<li>packaged in a handy cardboard box<\/li>\n<\/ul>\n<p>We were there in person at h+h to showcase the product, and many retailers showed great interest.<\/p>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                                                                            <\/div>\n                                                                            <div class=\"row mb-4\">\n                                            <div class=\"col-12\">\n                                                                                                    <div id=\"galleryCarousel-block_5398672491853c3909b623f3d92217d3\" class=\"carousel slide\" data-ride=\"carousel\" data-interval=\"2500\" data-pause=\"false\" data-keyboard=\"false\">\n                                                        <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                                                            <div class=\"carousel-item active\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-1280x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-1000x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                            <div class=\"carousel-item\">\n                                                                                                                                            <div data-toggle=\"modal\" data-target=\"#modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\">\n                                                                            <picture>\n                                                                                <source media=\"(min-width: 400px)\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Pauline-Dorr-notiert-Bestellung-mit-addiYarnArm-1000x970.jpg\">\n                                                                                <img decoding=\"async\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Pauline-Dorr-notiert-Bestellung-mit-addiYarnArm-400x320.jpg\" alt=\"\">\n                                                                            <\/picture>\n                                                                        <\/div>\n                                                                                                                                    <\/div>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                                                                                                                                                            <\/div>\n                                                                                    <\/div>\n    <\/section>\n<\/div>\n\n            \n        <div class=\"modal fade modal-move-to-body gallery-modal inspiration\" id=\"modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\" tabindex=\"-1\"\n             aria-labelledby=\"modal-text-gallery-video-block_5398672491853c3909b623f3d92217d3\" aria-hidden=\"true\">\n            <div class=\"modal-dialog modal-xl modal-dialog-centered\">\n                <div class=\"modal-content\">\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <i class=\"fas fa-times\"><\/i>\n                    <\/button>\n                    <div class=\"modal-body\">\n                        <div class=\"container-fluid\">\n                                                            <div id=\"modal-carousel-text-gallery-video-block_5398672491853c3909b623f3d92217d3\" class=\"carousel slide keepsize\">\n                                    <div class=\"carousel-inner\" data-countslides=\"3\">\n                                                                                    <div class=\"carousel-item active\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1.jpg 1600w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-400x300.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-768x576.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-1536x1152.jpg 1536w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-16x12.jpg 16w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-600x450.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Louise-Ade-Portrait-addiYarnArm-hhcologne-2026-1-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                                                <div class=\"row carousel-item-image-wrapper\">\n                                                    <div class=\"col-12\">\n                                                        <div class=\"carousel-item-image\">\n                                                            <div class=\"color-area-secondary\"><\/div>\n                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne.jpg 1000w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-300x300.jpg 300w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-768x768.jpg 768w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-12x12.jpg 12w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-800x800.jpg 800w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-400x400.jpg 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-600x600.jpg 600w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/addiYarnArm-Vitrine-2026-hh-cologne-100x100.jpg 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                            <\/div>\n                                                                                    <div class=\"carousel-item\">\n                               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                                                          <div class=\"batch color-area-primary\">\n                                        Product                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                                                    <div class=\"headline\">\n                                        addiYarnArm - yarn holder for the arm                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        Now you can knit or crochet anytime, anywhere! With the patented addiYarnArm it\u2018s easier and more relaxed \u2013 no more balls of wool tangling in your bag or rolling onto the floor when you\u2019re out and about.                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href=\"https:\/\/addi.de\/en\/produkt\/addiyarnarm-garnhalter\/\" target=\"_self\" class=\"buttonlink prio-2\">To the product<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper inspiration\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Neuheiten-2026-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" srcset=\"https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Neuheiten-2026-400x320.png 400w, https:\/\/addi.de\/wp-content\/uploads\/2026\/03\/Neuheiten-2026-16x12.png 16w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Inspiration                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        Presented at the trade fair h+h cologne                                     <\/div>\n                                                                                                    <div class=\"headline\">\n                                        addi new products 2026                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>This year, we are pleased to introduce both innovative new products, such as the addiYarnArm, and product additions, such as the addiCraSySnake, which expand the addi range with highly sought-after items.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href=\"https:\/\/addi.de\/en\/story\/addi-neuheiten-2026\/\" target=\"_self\" class=\"buttonlink prio-2\">new products 2026<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-lg-4 mb-4 mb-lg-0 tile-wrapper company\">\n                            <div class=\"image-wrapper\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/addi.de\/wp-content\/uploads\/2023\/10\/Selter-addiHistorie_Messe-80er-2-400x320.png\" class=\"attachment-400x320 size-400x320\" alt=\"\" \/>                                                                                                                                        <div class=\"batch color-area-primary\">\n                                        Company                                    <\/div>\n                                                            <\/div>\n                            <div class=\"text-wrapper\">\n                                                                    <div class=\"topline\">\n                                        addi milestones                                     <\/div>\n                                                                                                    <div class=\"headline\">\n                                        The history of the Selter company and the addi brand since 1829                                    <\/div>\n                                                                                                    <div class=\"text\">\n                                        <p>The history of the Selter company and the addi brand begins with the founding of the Selter crochet hook factory in Altena in 1829. The brand name addi was first created in the 1950s together with the first catalogs and quickly became a success.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"link-wrapper\">\n                                        <a href=\"https:\/\/addi.de\/en\/story\/die-geschichte-von-addi-und-selter-seit-1829\/\" target=\"_self\" class=\"buttonlink prio-2\">Read story<\/a>                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/section>\n<\/div>","protected":false},"parent":0,"menu_order":0,"template":"","kategorie_sy":[31],"kategorie_blog":[35],"class_list":["post-73355","story","type-story","status-publish","hentry","kategorie_sy-inspiration","kategorie_blog-story"],"acf":[],"_links":{"self":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/story\/73355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/types\/story"}],"wp:attachment":[{"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/media?parent=73355"}],"wp:term":[{"taxonomy":"kategorie_sy","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_sy?post=73355"},{"taxonomy":"kategorie_blog","embeddable":true,"href":"https:\/\/addi.de\/en\/wp-json\/wp\/v2\/kategorie_blog?post=73355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}