News – addi.de

News Webinar addi-Neuheiten 2026

Sabrina Kraft — Tue, 02 Jun 2026 13:17:31 +0000

Webinar 2. Juni 2026

Webinar new addi products 2026

This year, addi is once again offering new and innovative products—all in the usual high quality and, of course, “Made in Germany.”

Inhaltsverzeichnis

It was our pleasure to introduce you to the world of addi innovations on June 2nd.

Our employees will explain to you in the webinar:

Product line expansions, product improvements, and innovations
Support from addi for retailers
Arguments in favour of the addi brand and the location

If you were unable to attend, you can find a recording in the retailer area on our website (you need a retailer login) or you can send us an e-mail to marketing@selter.com and we will send you the recording and the presentation.

Retailer-area (logged in only)

Quality, innovation and service - these are our core competences, which we would like to explain to you in detail in the webinar.

The webinar is available in English and German.

In front of the camera for two dates:

Serap (Sales) and Pauline (Junior Manager)
Janina (Marketing) and Anne-Marie (Sales)

and behind the camera, Managing Director Claudia, Serap and Abdullah answered your questions.

The webinar is available in English and German.

In front of the camera for two dates:

Serap (Sales) and Pauline (Junior Manager)
Janina (Marketing) and Anne-Marie (Sales)

and behind the camera, Managing Director Claudia, Serap and Abdullah answered your questions.

Our tip:

How you can join the next addi webinar

Don't miss our next webinars. It's best to sign up to our list of interested parties straight away. We will send you all the information about the next date in good time and you can then decide whether you want to take part.

To the registration form

Sales support

addi marketing material

Sales support for retailers

Free addi promotional materials to promote sales of addi dealer partners.

Sales support for retailers

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Philosophy

Made in Germany. Our promise.

addi needles and hooks are synonymous with excellence for knitting and crochet fans around the world.

Our addi philosophy: the origin of our products is always traceable. Fair working conditions, regional materials and quality are important to us.

Learn more

Product

Flyer new products (German/ English)

All addi innovations 2026 clearly organised in one flyer. Order free information material - we offer a lot of good sales arguments that you are welcome to pass on to your customers.

To the product

Spendenübergabe: Woolly Hugs zu Besuch

Sabrina Kraft — Tue, 02 Jun 2026 07:57:05 +0000

News

Veronika Hug visited addi: Where stitches bring people together

Some visits are truly special. Take, for example, the visit from Veronika Hug—better known to many as Woolly Hugs—and her knitting group, who traveled all the way to Altena from all over Germany.

Inhaltsverzeichnis

An exciting day at addi and a donation toward the world record for socks

It was clear right from the moment they arrived: this is a place where people come together who share a common passion—a love of knitting and crocheting. And they were also united by their curiosity about addi. During a tour of our production facility led by addi CEO Claudia Malcus, they got to experience firsthand how the addi knitting and crochet needles—which many of them have been using for years—are made. And they were thrilled! They were also totally impressed by how much work goes into a single needle. No one had expected that. One more reason for many of them to remain loyal to addi.

An exciting day at addi and a donation toward the world record for socks

Needletasting with new products

We particularly enjoyed putting the latest addi needles to the test. Where else are products tested as thoroughly as by people who use several kilometers of yarn every month? The feedback was accordingly honest, heartfelt, and full of valuable suggestions. For us at addi, one thing is clear: crafting is far more than just a hobby. It connects generations, builds friendships, and turns individual stitches into something great. That’s exactly what we experienced that day.

New addi products 2026

Needletasting with new products

New addi products 2026

Donation handover for the addiCraSySnake Charity

An emotional highlight of the day was the presentation of a check for 9,000 euros, made possible by the sale of the addiCraSySnake Charity – a special edition set of double-pointed needles. With this donation, addi is supporting the World Sock Record, a unique project that brings people together, fosters community, and demonstrates the power of a shared goal. What makes this project so special is that, in the end, many people benefit from it, as the socks are distributed to cold-weather buses and homeless individuals.

Donation handover for the addiCraSySnake Charity

Newspaper article about the campaign (German)

Altenaer Kreisblatt 1.6.2026 von Ina Hornemann

As a co-organizer of the world record for socks, Veronika Hug puts her heart and soul into the project and has been inspiring countless people to take up the creative hobby of knitting for years. This dedication deserves not only recognition but also support.

We’re keeping our fingers crossed for the next world sock-knitting record and are already looking forward to seeing you again.

Because when people with a passion for knitting, some yarn, and the right needles come together, the result isn’t just record-breaking socks—it’s unforgettable moments

For us at addi, one thing is clear: crafting is so much more than just a hobby. It brings generations together, fosters friendships, and turns individual stitches into something wonderful. That’s exactly what we experienced that day.

Inspiration

Fundraising campaign

Knitting for a good cause and the world record for socks

With the limited edition addiCraSySnake Charity, we are combining a unique needle with a meaningful project: supporting the “Sockenweltrekord” (Sock World Record) association. Together, we want to inspire many people to take up sock knitting—and at the same time help make a significant difference.

More about the fundraising campaign

Woolly Hugs - Veronika Hug

As simple as possible, as good as possible.

For crochet and knitting fans there is no way around her: Veronika Hug is a Youtube star, successful on Facebook and of course also analog on the go ;-). She has published countless books on various needlework techniques and as an editor is responsible for the success of many magazines.

Read story

Inspiration

Digital factory tour

Digital addi factory tour – a look behind the scenes

Where do addi needles come from? How are addi knitting needles produced and how many steps are necessary from the raw material to the perfect addi knitting needle? We always like to show this to our guests during factory tours here in Altena. Now we would like to give you a little digital impression of our production of knitting needles and crochet hooks.

Watch now

Current delivery situation for bamboo products

Sabrina Kraft — Wed, 27 May 2026 12:25:50 +0000

News

Current delivery situation for bamboo products

Transparency is particularly important to us. Unfortunately, we are still experiencing delivery issues with bamboo. This is due to harvesting problems in Japan, which are significantly affecting the availability of the raw material.

Inhaltsverzeichnis

A drought in Japan has caused lasting damage to entire bamboo stands. This situation is further complicated by a shortage of skilled workers for the harvest.

Although we cannot yet provide specific delivery dates, we expect the situation to improve over the course of the summer—possibly in August.

One thing is clear to us: We remain steadfast in our commitment to high quality standards. Compromising on materials or workmanship is out of the question for us—even if this requires patience in the short term.

Thank you for your understanding!

News

addi warranty: From now on 10 years on all addi needles

Lasting quality. Trust that connects.

We believe that good things last a long time - and we want you to feel that too. That's why we give a 10-year warranty on our addi products.

Read news

Balance

Story

The Secret of a Perfect Bamboo Needle

The production of bamboo needles is an art. It begins with the selection of the raw material, about which the most fantastic stories are told. It grows faster than probably any other plant, allegedly up to one meter per day. It grows faster than probably any other plant, reportedly up to one meter per day.

Read story

Page

Philosophy

Made in Germany. Our promise.

addi needles and hooks are synonymous with excellence for knitting and crochet fans around the world.

Our addi philosophy: the origin of our products is always traceable. Fair working conditions, regional materials and quality are important to us.

Learn more

The Knitter 82 – addiCraSySnake Testbericht

Sabrina Kraft — Wed, 20 May 2026 13:49:59 +0000

Press release

addiCraSySnake – Testbericht 2026

„Ein klarer Daumen hoch für die Schlängelnadel“.

19 TesterInnen probierten das addiCraSySnake Nadelspiel für den Bericht von The Knitter unverbindlich aus und bewerteten diese im Hinblick auf verschiedene Kriterien.

Fazit: Gesamtnote 1,6 und 89% der Befragten würden das Nadelspiel weiterempfehlen.

Inhaltsverzeichnis

Take a look

The Knitter 45 2026

Inspiration

addi's innovations

Ergonomic knitting needles from addi – for greater comfort and knitting enjoyment

Knitting is more than just a hobby – it is an expression of creativity, relaxation and craftsmanship. Choosing the right knitting needle is crucial to ensure that every stitch is perfect and that knitting remains enjoyable, even for longer projects.

View recommendations

News

addiCraSySnake double-pointed needles

Creative Impulse Award 2026

Last Friday at Creativeworld, the winners of the Creative Impulse Award 2026 were announced, and our addiCraSySnake needle set took first place as Product of the Year.

We are delighted about this success!

Read news

Product

addiCraSySnake Lace double-pointed needles

Secure hold for loose stitches. The ergonomic shape fits comfortably in the hand - ideal for longer knitting sessions.

To the product

Simply Crochet 175 Mai 2026 addiYarnArm

Sabrina Kraft — Fri, 15 May 2026 09:49:41 +0000

Press release

Simply Crochet – armed with yarn

Das britische Magazin „Simply Crochet“ berichtet in der Ausgabe 175 über den addiYarnArm.

„For tangle-free crafting on the go.“

Inhaltsverzeichnis

Read now

Simply Crochet 175

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Newsletter

addiFan Whisper

With our newsletter you are always well informed and guaranteed not to miss any product news, trends, upcoming webinars or events around the most beautiful hobby in the world.

View now and register

Product

addiYarnArm - yarn holder for the arm

Now you can knit or crochet anytime, anywhere! With the patented addiYarnArm it‘s easier and more relaxed – no more balls of wool tangling in your bag or rolling onto the floor when you’re out and about.

To the product

Page

addi catalogue 2026

Made in Germany mit 10 Jahren Garantie

Browse comfortably online through the current addi catalogue in Englisch, Spanish or Russian.

Take a look

Merceria Pressebericht 142

Sabrina Kraft — Wed, 29 Apr 2026 13:37:52 +0000

Press release

addiCraSySnake Charity – Socken für den Weltrekord

Die spanische Handarbeits-Fachzeitschrift „MERCERIA actualidad“ berichtet über die addiCraSySnake Charity.

In honor of the world record for knitting socks, €0.50 from every set sold will be donated to the world record project.

Inhaltsverzeichnis

Read now

MERCERIA ACTUALIDAD Ausgabe 142-2026

Product

addiCraSySnake Charity

Dieses Highlight ist eine ganz besondere Version des beliebten addiCraSySnake Nadelspiels. In oranger Farbe, passend zum…

To the product

Inspiration

Fundraising campaign

Knitting for a good cause and the world record for socks

More about the fundraising campaign

Inspiration

addi's innovations

Ergonomic knitting needles from addi – for greater comfort and knitting enjoyment

View recommendations

Update addi2go April 2026

Sabrina Kraft — Mon, 27 Apr 2026 05:00:00 +0000

News

New update for the addi2go app for Android and iOS

We are very pleased to have overcome the technical challenges and to be able to make this beloved crafting tool available again without any restrictions.

Inhaltsverzeichnis

We’ve been thoroughly testing the new version of the addi2go app over the past few days and are very pleased with the improvements. The app may take a while to launch the first time, as process adjustments are running in the background.

Das Update wird im Laufe der nächsten Tage für Adroid-Geräte ausgerollt. Anschließend folgt das iOS Update.

In addition to reduced memory usage, performance improvements, and bug fixes, you can look forward to these new features:

Here is an overview of all the new features:

Search function and favourites in all categories
Wish list for products
New category ‘addiExpress’ for knitting machines, with yarn recommendation list
Filter function for instructions by difficulty
Advanced settings for saved projects
- Project status
- Sorting the display by status
- Enter more material details
- Archiving function
Row counter now with reminder function
e.g. for increases every X rows
Yarn WPI/weight/length chart
Digital needle gauge for on the go
Reminder to manually save your own projects

Here is an overview of all the new features:

Search function and favourites in all categories
Wish list for products
New category ‘addiExpress’ for knitting machines, with yarn recommendation list
Filter function for instructions by difficulty
Advanced settings for saved projects
- Project status
- Sorting the display by status
- Enter more material details
- Archiving function
Row counter now with reminder function
e.g. for increases every X rows
Yarn WPI/weight/length chart
Digital needle gauge for on the go
Reminder to manually save your own projects

The addi team hopes you enjoy knitting and crocheting with addi2go!

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app

addi2go

Getting creative has never been simpler with the addi2go app. Our app provides inspiration, tips and help for everyone – whenever, wherever. Download now, and let the fun begin!

To the app

News

addi warranty: From now on 10 years on all addi needles

Lasting quality. Trust that connects.

We believe that good things last a long time - and we want you to feel that too. That's why we give a 10-year warranty on our addi products.

Read news

News

addiCraSySnake double-pointed needles

Creative Impulse Award 2026

Last Friday at Creativeworld, the winners of the Creative Impulse Award 2026 were announced, and our addiCraSySnake needle set took first place as Product of the Year.

We are delighted about this success!

Read news

Jump in! The workshop tour

Sabrina Kraft — Mon, 20 Apr 2026 18:00:00 +0000

News

Jump in! The workshop tour

An exclusive workshop tour with CraSy Sylvie and addi – through Germany, Austria, and the Netherlands.

An afternoon that’s sure to inspire you—and maybe leave you just a little bit eager for your next project.

Inhaltsverzeichnis

Hello, dear craft enthusiasts,
der Sommer wird dieses Jahr alles – nur nicht langweilig! Wir bringen die Strick- und Häkellust direkt zu Euch vor Ort – mit unserer großen Sommertour gemeinsam von und mit addi und Sylvie Rasch: CraSy ist bekannt für ihre kreativen Designs und innovativen Anleitungen, ist erfolgreiche Buchautorin, Designerin, Youtuberin sowie Erfinderin patentierter Stricknadel Innovationen wie addiCraSyTrio und addiCraSySnake. Yes, it's going to be great!

Workshops with Sylvie Rasch

What to expect:

Live workshops for beginners to advanced learners
Exklusive Projekte & Materialien direkt vor Ort
Persönliche Tipps & Tricks von Sylvie
Neue Techniken einfach ausprobieren
Und natürlich: jede Menge Spaß mit Gleichgesinnten

In a relaxed atmosphere, you can discover new ideas , get inspired, and get started right away. No pressure at all—just plenty of creativity.

Courses and Workshops

Knitting 2 Socks at Once with addiCraSyTrio
or magic loop
EaSy Sweater – Knitting a Top-Down Sweater
Knitting a Round-Yoke Sweater Top-Down
Raglan Cardigan in Brioche/Pattern Stitch
Horizontally Knitted Shawls – Shapes + Patterns
Shawls Knitted from the Top Down – Shapes + Patterns
Knitting Mini Shawls – Shapes + Constructions
Crocheting Cardigans and Sweaters with Granny Squares

Each retailer has selected one of the exclusive workshops. Click hereto see which retailer and course is taking place near you.

Limited seating: Get your ticket online now for a local retailer near you!

Find a date and book a ticket

addi tip:

Workshop with a factory tour at addi

On August 5th, 2026, the tour will stop at addi in Altena. Here, you’ll not only experience an exciting workshop but also an exclusive tour of the production facilities for our knitting and crochet needles—all Made in Germany, of course.

In addition, during the workshop at Kurtenbach in Limburg an der Lahn, you’ll have the opportunity to purchase the full addi product range.

There will also be a workshop in the Netherlands at the headquarters of our partner DeBondt, home to the Scheepjes brand.

Exclusive tour gift

What Makes This Tour Special

You’ll receive a thoughtfully curated kit and work on miniature projects that you can complete right away.

You’ll also get to try out different addi needles, needle types, and materials, allowing you to discover the differences and find your favorites—so you can feel confident in your needle choice.

Und als Extra wartet ein limitiertes Tour-Geschenk auf Dich

What Makes This Tour Special

You’ll receive a thoughtfully curated kit and work on miniature projects that you can complete right away.

You’ll also get to try out different addi needles, needle types, and materials, allowing you to discover the differences and find your favorites—so you can feel confident in your needle choice.

Und als Extra wartet ein limitiertes Tour-Geschenk auf Dich

Exclusive tour gift

This tour is sponsored by our partners:

Precious

CraSy – Sylvie Rasch

CraSy is the
programm

Sylvie Rasch is simply a creative jack-of-all-trades. For her, being creative is like breathing – she just can’t do any other way! Whether knitting, sewing, crocheting or cooking, new techniques and creative ideas just bubble out of her.

Read story

News

addi warranty: From now on 10 years on all addi needles

Lasting quality. Trust that connects.

We believe that good things last a long time - and we want you to feel that too. That's why we give a 10-year warranty on our addi products.

Read news

Company

addi milestones

The history of the Selter company and the addi brand since 1829

The history of the Selter company and the addi brand begins with the founding of the Selter crochet hook factory in Altena in 1829. The brand name addi was first created in the 1950s together with the first catalogs and quickly became a success.

Read story

Datenmissbrauch

Mechthild Kraft — Mon, 20 Apr 2026 08:05:01 +0000

News

caution: data misuse

Unknown persons are apparently using our contact details to send e-mails. Unfortunately, we do not have access to these people, as this is data being stolen from one of our partners.

Inhaltsverzeichnis

For several weeks now, fraudulent e-mails have been sent at random - allegedly in our name - and we have received many e-mails and phone calls with queries.

If you receive such an e-mail enquiry, we urge you not to respond to it. Please delete the message immediately and do not take any further action. If your industry has no connection with our production of knitting needles and crochet hooks, you can assume that the e-mail is fraudulent and delete it immediately.

If you are still unsure or have any questions, please do not hesitate to contact us. Contact us directly to check the authenticity of the message. Our employees are always here for you.

We apologise for any inconvenience caused.
Thank you for your understanding!

Best regards,
Claudia Malcus - Owner/ Management

For several weeks now, fraudulent e-mails have been sent at random - allegedly in our name - and we have received many e-mails and phone calls with queries.

If you are still unsure or have any questions, please do not hesitate to contact us. Contact us directly to check the authenticity of the message. Our employees are always here for you.

We apologise for any inconvenience caused.
Thank you for your understanding!

Best regards,
Claudia Malcus - Owner/ Management

addi Gift Ideas

Perfect for knitting and crocheting fans

Gift ideas by addi

Gift ideas that make the hearts of knitting and crochet fans beat faster. For all those who are already “addicted” there are high-quality handicraft sets – here you will find gifts for the felting sister, the knitting mother, the knocking girlfriend, the crocheting grandma or you can give yourself a present.

Gift ideas by addi

Balance

Crochet tutorial

Crochet Birthday Card: Cake & Pendant

Send a very special happy birthday greeting with this cute card. The pretty cake appliqué is quickly crocheted and also makes a great patch. The little gift tag adds the perfect finishing touch to any birthday gift for those you love!

Read tutorial

"service"

Presented at the trade fair h+h cologne

addi novelties 2024

Discover the latest innovations in needles and crochet hooks from addi. Once again, we have listened to the wishes of knitting and crochet enthusiasts and have come up with some very special new products.

Learn more

Danke für Ihren Besuch h+h cologne 2026

Sabrina Kraft — Fri, 27 Mar 2026 14:52:55 +0000

News

Thank you for visiting us at h+h 2026!

A Look Back at h+h Cologne – Inspiration, Innovation, and a Sense of Community

We’ve had an inspiring and successful trade show weekend: This year’s h+h in Cologne was a truly special experience for addi. With a record number of visitors at our booth, a lively atmosphere, and countless positive interactions, it was once again clear just how much crafting brings people together.

Inhaltsverzeichnis

New products

We particularly appreciated the many in-depth conversations, your keen interest, and the constructive feedback, which provides us with valuable insights for the future. Our new products were received with great enthusiasm—especially the addiYarnArm, which generated a lot of interest, particularly among travelers and active craft enthusiasts. Our addiClick starter and travel sets also won over many visitors.

New products

Community Artwork

One creative highlight was the young American artist Will Chatlosh, who drew particular attention with his crocheted ocean. Together with many participants, he created a colorful underwater world featuring around 200 fish—an impressive symbol of the diversity and creativity of handicrafts.

Community Artwork

Sock worldrecord

Our addiSnake Charity initiative also received a great response: Through this project, we support the world record for knitting socks and combine our passion for handicrafts with social engagement and a shared goal that inspires and brings people together.

Sock worldrecord

… and lots of good vibes

The consistently positive atmosphere, the openness to innovation, and the many personal interactions have once again shown us just how strong and vibrant our industry is. We sincerely thank you for visiting us, for your trust, and for the inspiring exchanges!

… and lots of good vibes

Discover all the new products for 2026 here

new products 2026

News

The new addi catalog for 2026/2027 arrived!

The 2026/2027 catalog, hot off the press, is now available digitally or can be ordered in print.

Read news

Inspiration

Crochet tutorial

Let's make some fish - h+h cologne special

For our community artwork at h+h, artist Will Chatlosh has designed customisable fish to crochet. Would you like to crochet your very own fish?

We invite our visitors to bring along lots of individual fish and help complete the artwork at our booth.

Read tutorial

News

addiCraSySnake double-pointed needles

Creative Impulse Award 2026

Last Friday at Creativeworld, the winners of the Creative Impulse Award 2026 were announced, and our addiCraSySnake needle set took first place as Product of the Year.

We are delighted about this success!

Read news