addi – a family business
addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name “addi” in the 6th generation and ship them to customers in 59 different countries.
Made in Germany since 1829
Anyone who has been producing needles successfully since 1829 knows that you have to think about tomorrow today. At addi, we have always used all our know-how and many years of experience to grow for the long term and thus remain on the market permanently.
Long-term thinking plays a major role in every single decision we make as a family business.
Anyone who has been producing needles successfully since 1829 knows that you have to think about tomorrow today. At addi, we have always used all our know-how and many years of experience to grow for the long term and thus remain on the market permanently.
Long-term thinking plays a major role in every single decision we make as a family business.
Commitment in every respect
addi has been producing at Altena in Germany since 1829. The company is managed by the owner family in the 6th generation. Thomas Selter (also known as Mr. addi) handed over the management to his wife Claudia Malcus in 2020. Her daughter Pauline Dörr, who has been with the company since she was a little girl, is assisting her as assistant to the management alongside her studies.
In addition, we have been involved in social projects here locally for many years and support many associations and institutions. addi stands for openness and transparency.
Commitment in every respect
addi has been producing at Altena in Germany since 1829. The company is managed by the owner family in the 6th generation. Thomas Selter (also known as Mr. addi) handed over the management to his wife Claudia Malcus in 2020. Her daughter Pauline Dörr, who has been with the company since she was a little girl, is assisting her as assistant to the management alongside her studies.
In addition, we have been involved in social projects here locally for many years and support many associations and institutions. addi stands for openness and transparency.
Responsibility in production
93% of the products in the entire addi range are manufactured here in Germany. This makes us the only European producer with a full range of knitting needles and crochet hooks. We are proud of that! addi products are characterized by highest reliability and longevity. We work with the greatest possible manufacturing precision and consistently invest in the newest technologies.
Meeting the highest safety standards goes without saying at addi, and occupational safety to protect our workforce has top priority. In addition, compliance with strict environmental regulations, with constant monitoring, is very important to us. We invest regularly in the environment as a resource, which is why we have been taking part in the “Ökoprofit NRW” project since 2019.
Responsibility in production
93% of the products in the entire addi range are manufactured here in Germany. This makes us the only European producer with a full range of knitting needles and crochet hooks. We are proud of that! addi products are characterized by highest reliability and longevity. We work with the greatest possible manufacturing precision and consistently invest in the newest technologies.
Meeting the highest safety standards goes without saying at addi, and occupational safety to protect our workforce has top priority. In addition, compliance with strict environmental regulations, with constant monitoring, is very important to us. We invest regularly in the environment as a resource, which is why we have been taking part in the “Ökoprofit NRW” project since 2019.
Responsibility towards our employees
Our employees are our most valuable asset. That’s why we at addi promote our junior staff through the dual training system and train them on a regular basis. We have made it our task to give young people a chance to be well equipped for the future. We see it not only as our duty to offer apprenticeships and internships, but simply as a pleasure. Tracking down talent, developing new ideas with young people and getting new impetus from the impartiality of young minds is a clear plus for the future of our company.
We offer apprenticeships in the professions:
- Machine and plant operator
- Surface coater
- Warehouse clerk
- Toolmaker
- Industrial mechanic
- Industrial clerk
- Industrial clerk EU
At addi, of course, there is no child labor and no wage dumping. Through this and a great deal of commitment to our employees, we succeed in retaining them at addi for the long term. Company anniversaries for 20, 30 and 40 years of service are celebrated more frequently. Generations of a family can also be found in the halls of addi.
Our employees are partly shareholders in the company themselves and are always kept up to date through monthly meetings.
Responsibility towards our employees
Our employees are our most valuable asset. That’s why we at addi promote our junior staff through the dual training system and train them on a regular basis. We have made it our task to give young people a chance to be well equipped for the future. We see it not only as our duty to offer apprenticeships and internships, but simply as a pleasure. Tracking down talent, developing new ideas with young people and getting new impetus from the impartiality of young minds is a clear plus for the future of our company.
We offer apprenticeships in the professions:
- Machine and plant operator
- Surface coater
- Warehouse clerk
- Toolmaker
- Industrial mechanic
- Industrial clerk
- Industrial clerk EU
At addi, of course, there is no child labor and no wage dumping. Through this and a great deal of commitment to our employees, we succeed in retaining them at addi for the long term. Company anniversaries for 20, 30 and 40 years of service are celebrated more frequently. Generations of a family can also be found in the halls of addi.
Our employees are partly shareholders in the company themselves and are always kept up to date through monthly meetings.
Responsibility towards our customers
Our customers pay our wages and salaries – that’s why we stand for high quality, good service and constant further development. Aspects such as consistent contact persons, fair price-performance ratio, good communication and fast processing of complaints are a matter of course. It is also not uncommon for us to turn our customers’ ideas for new products or product improvements into reality. Continuous improvements made together and fair business relations are the basis for long-lasting and friendly customer relationships.
Responsibility towards our customers
Our customers pay our wages and salaries – that’s why we stand for high quality, good service and constant further development. Aspects such as consistent contact persons, fair price-performance ratio, good communication and fast processing of complaints are a matter of course. It is also not uncommon for us to turn our customers’ ideas for new products or product improvements into reality. Continuous improvements made together and fair business relations are the basis for long-lasting and friendly customer relationships.
Responsibility towards our suppliers
addi attaches great importance to the careful selection of suppliers. Fairness in dealing with business partners and building long-term business relationships play an important role. Many raw materials come from our own region, which allows short transport routes.
Responsibility towards our suppliers
addi attaches great importance to the careful selection of suppliers. Fairness in dealing with business partners and building long-term business relationships play an important role. Many raw materials come from our own region, which allows short transport routes.
