addi at the Creative World Frankfurt 2025

The partnership with our wholesalers and retailers is particularly close to our hearts. We have been working closely with some of them for many years now, some are new to the large addi family and others may want to become one in the near future. Perhaps you will soon be part of it too?

The history of the Selter company and the addi brand begins with the founding of the Selter crochet hook factory in Altena in 1829. The brand name addi was first created in the 1950s together with the first catalogs and quickly became a success.