addi Sponsorship Policy
We are delighted by the huge interest in addi and by the fact that our knitting needles and crochet hooks are set to feature in so many creative activities, trips and community events.
As we receive a large number of sponsorship enquiries, we have set out our sponsorship guidelines here to ensure fair, sustainable and long-term partnerships.
Being creative together – through fair and sustainable partnerships
General information
addi supports selected events and projects that:
- that are in keeping with the addi brand and our values,
- to promote the creative handicrafts community,
- to reach a relevant audience or target a specific demographic,
- and provide a professional organisational framework.
What we are currently able to offer
Depending on the nature and scope of the project, we assess each case individually:
- Special discounts on addi products
- small product packs or promotional items
- Partnerships with social media support
- long-term partnerships with selected organisers
What we are unfortunately no longer able to provide
Due to the large number of enquiries, we are unable to:
- do not offer unlimited free product deliveries,
- not to undertake any regular major sponsorship deals without receiving something in return,
- and do not consider any last-minute requests without sufficient planning time.
Particularly in the case of enquiries regarding high-value products, we ask for your understanding that these are only possible in exceptional circumstances.
Entry requirements for an examination
In order for us to assess your enquiry, we need:
- Description of the event / project
- Date and venue
- expected number of participants
- required products and quantities
- Information on the planned visibility of addi
(e.g. social media, leaflets, the press, workshops, etc.) - Media kit for influencer enquiries
Processing time
Please submit sponsorship enquiries as early as possible – ideally at least 6–8 weeks before the event begins.
We aim to support creative projects and the craft community – whilst acting responsibly and sustainably, with a focus on long-term partnerships and personal connections.
Please send your enquiry to:
Thank you very much for your understanding and your interest in addi.
marketing@selter.com
or, if you already have a contact, to your contact person at addi.
