Our retail partners. A question of commitment.
Our partnership with our retailers is a top priority for us. Many have been working closely with us for years, others are new to the big addi family, and others are set to join that family soon. Perhaps you will too. We look forward to it.
A host of benefits
In a strong partnership, it is important that each side is wholly invested and benefits from the expertise and enthusiasm of the other. That is why we are committed to giving our retail partners the best possible framework to realise their dream of a successful business.
As you can see here, there are many good reasons for a partnership with addi. From practical features such as the provision of digital content for your online shop to attractive marketing material for your own bricks-and-mortar store and promotional ideas for improving customer loyalty and acquisition.
- Tailored to all customer requirements: greater product selection in the shop.
- Clarity and faster order processes: thanks to the new retailer portal.
- Everything at a glance: overview of all transactions in your account.
- Flexible and reliable planning: low minimum order quantities.
- We come to you: appointments with field sales easy to arrange.
- Keep up to date: get the latest retailer newsletter with exciting information about addi and for your store.
- No more endless searching: tailored downloads with personalised content just for you.
- Looks good, sells well: shop fittings available to buy
- Competitive advantage: promotional items available to purchase in the shop
Excellence is the route to success.
All these advantages help you to run a successful business and build a strong relationship with your customers. The high quality of our range means that complaints about addi products are very rare and you will have an even more satisfied customer base. When we handle enquiries, we also always mention our specialist retailers and their excellent service.
The underlying approach is just as if not more important: we seek long-term partnerships based on mutual respect, in which we are always there to provide advice and support. That philosophy is not standard practice in today’s world, but is an integral part of how we work.
The benefits for addi partners:
• High-quality range
• A stronger brand and “Made in Germany” sales pitch
• Advice on use and product training / comprehensive product information on request
• Production of display material
• Open and honest communication
• Easier planning
• Costing in line with the market
• Handling of customer complaints
Proximity creates loyalty.
Quality maintains it.
Strong customer loyalty is hugely important, and not just for you. We, too, know that only a satisfied customer is a good customer. It is also a fact that your customers want to be loyal. Studies have shown that there are a number of factors key to customer loyalty in our sector.
- Proximity to the shop
- The opportunity to examine products and buy them in-store
- The helpfulness and expertise of sales staff
- The use of the right, tailored offers and sales promotions
Sign up and get smart: addiCampus.
Tradition meets innovation. Our addiCampus combines decades of expertise with new ideas and products. It is centred on knowledge-sharing and exchange, and is already widely used by many of your colleagues from the specialist retail sector – with measurable success.
Sign up and get smart: addiCampus.
Tradition meets innovation. Our addiCampus combines decades of expertise with new ideas and products. It is centred on knowledge-sharing and exchange, and is already widely used by many of your colleagues from the specialist retail sector – with measurable success.
We answer all your knitting & crochet questions and can also provide sales and marketing support. addiCampus covers on-site training courses, factory tours, workshops and idea-sharing sessions, plus video conferences and our popular Webinars. addiCampus is in most cases free of charge for our partners, and we welcome all new users.
Have we caught your interest?
Great! We welcome each new retailer to our addi family.
All you have to do now is contact us using the contact form. We will be in touch as soon as possible to discuss all further details. We look forward to working with you.