Tradition and modernity – addi combines everything at the location in Altena
Since 191 years there is the company addi, which is officially called Gustav Selter GmbH & Co. KG. But everyone talks only about addi. This is of course also due to the strong brand presence. And that caused due Hella Selter, the mother of the current owner Thomas Selter, 70 years ago. She recognised very early how important a brand is and designed an addi logo and had it officially registered. All this long before the word “marketing” became established in everyday language.
Then as now, the addi brand stands for quality, service, innovation and Made in Germany. Then as now, the employees at addi work with pride and pleasure in the production of knitting needles and crochet hooks.
And the managing directors around Thomas Selter appreciate this effort and thanks their employees in an unusual way. Two large banners with a thick thank-you note hang from the buildings in Altena-Dahle, visible for everybody. “Now I like to work at addi a lot more” was just a comment from one of the employees.
The customers of addi also appreciate this and thanked with a flood of orders, which the addi team is currently working on.
This is of course also due to the many innovations that addi has brought out in the last 20 years. Starting with the knitting machines addiExpress and addiExpressKingsize, which continue to enjoy great popularity, right up to the very latest square needles addiNovel, which are now available in a wide range of designs. addi has a well-rounded and full range of handmade needles for knitting and crocheting, which is in such abundance only produced once in Europe, namely at the Altena site in Germany. And this will continue to be so, promises the addi management team.
Since 191 years there is the company addi, which is officially called Gustav Selter GmbH & Co. KG. But everyone talks only about addi. This is of course also due to the strong brand presence. And that caused due Hella Selter, the mother of the current owner Thomas Selter, 70 years ago. She recognised very early how important a brand is and designed an addi logo and had it officially registered. All this long before the word “marketing” became established in everyday language.
Then as now, the addi brand stands for quality, service, innovation and Made in Germany. Then as now, the employees at addi work with pride and pleasure in the production of knitting needles and crochet hooks.
And the managing directors around Thomas Selter appreciate this effort and thanks their employees in an unusual way. Two large banners with a thick thank-you note hang from the buildings in Altena-Dahle, visible for everybody. “Now I like to work at addi a lot more” was just a comment from one of the employees.
The customers of addi also appreciate this and thanked with a flood of orders, which the addi team is currently working on.
This is of course also due to the many innovations that addi has brought out in the last 20 years. Starting with the knitting machines addiExpress and addiExpressKingsize, which continue to enjoy great popularity, right up to the very latest square needles addiNovel, which are now available in a wide range of designs. addi has a well-rounded and full range of handmade needles for knitting and crocheting, which is in such abundance only produced once in Europe, namely at the Altena site in Germany. And this will continue to be so, promises the addi management team.