Story

addi – a family business

addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name “addi” in the 6th generation and ship them to customers in 59 different countries.

Made in Germany since 1829

Managing Director Claudia Malcus and her daughter Pauline Dörr - addi by Selter
Table of contents

Together we knit and crochet our future.

addi production madeingermany polishing family business
Inspiration
Digital factory tour
Digital addi factory tour – a look behind the scenes

Where do addi needles come from? How are addi knitting needles produced and how many steps are necessary from the raw material to the perfect addi knitting needle? We always like to show this to our guests during factory tours here in Altena. Now we would like to give you a little digital impression of our production of knitting needles and crochet hooks.

addi innovations - family business
Balance
Story
addi’s innovations

addi is known for bringing new products to the market every year. Not only extensions of already existing products, but often so-called real innovations.

Anyone who has been successfully producing needles since 1829 knows that you have to think about tomorrow today.

App Photo EN scaled family business
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app
addi2go

Getting creative has never been simpler with the addi2go app. Our app provides inspiration, tips and help for everyone – whenever, wherever. Download now, and let the fun begin!