22.06.2026

Recertification: family-friendly company

We are pleased that addi has once again been awarded the “Family-Friendly Company” designation.

This recertification confirms our commitment to a corporate culture in which work, family, and personal circumstances can be easily balanced.

Praedikatsverleihung Familienfreundliches Unternehmen addi 2026 Familienfreundliches Unternehmen
Table of contents

A heartfelt thank you to our entire team, who work every day to ensure that addi remains an attractive and family-friendly employer.

News

‘Family-friendly company’ award

In 2023, we were awarded the title of "Family-friendly company". In an intensive examination by a jury consisting of chamber and association members, we were able to impress in various areas. For example, addi stands for the compatibility of work and family, for a very close relationship between employer and employees, for fair cooperation and for respect and a resulting family-friendly mission statement.

Zertifikat Familienfreundliches Unternehmen 2023 Gustav Selter Gmbh addi PFFU GUSTAV SELTER 2023 Familienfreundliches Unternehmen
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Philosophy
Made in Germany. Our promise.

addi needles and hooks are synonymous with excellence for knitting and crochet fans around the world.

Our addi philosophy: the origin of our products is always traceable. Fair working conditions, regional materials and quality are important to us.

 

Oekoprofit Logo Maerkischer Kreis Familienfreundliches Unternehmen
Company
Wir sind zertifiziert
Ökoprofit Certification – We're Investing in the Future

ÖKOPROFIT® (ÖKOlogisches PROjekt Für Integrierte Umwelt-Technik) ist ein wegweisendes und bewährtes Programm, das Betriebe und Institutionen dabei unterstützt, nachhaltige Praktiken zu etablieren und damit die eigene Wettbewerbsfähigkeit zu stärken.

Back in 2020, we received recognized and proven certification for our environmental and climate protection practices, and we have been recertified ever since. Find out what that means here.

Managing Director Claudia Malcus and her daughter Pauline Dörr - addi by Selter
Inspiration
Story
addi – a family business

addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name “addi” in the 6th generation and ship them to customers in 59 different countries. Made in Germany since 1829