03.08.2026

40 Years at addi—Claudia Malcus Celebrates her Anniversary

On August 1, 1986, Claudia Malcus began her apprenticeship at addi. Four decades later, she stands at the helm of the company—a remarkable journey filled with dedication, passion, and success.

Claudia Malcus 40 Jahre bei addi Claudia Malcus
Table of contents

The addi team congratulates her on this milestone!

Praedikatsverleihung Familienfreundliches Unternehmen addi 2026 Claudia Malcus
News
News
Recertification: family-friendly company

We are pleased that addi has once again been awarded the “Family-Friendly Company” designation.

This recertification confirms our commitment to a corporate culture in which work, family, and personal circumstances can be easily balanced.

TS vor Firmengebäude Claudia Malcus
News
Anniversary Thomas Selter

Where has the time gone? – That’s what Mr. addi, Thomas Selter, thinks too. Because he celebrated his 50th working anniversary at addi on 01.12.2021. He looks back on a long career of success, which he celebrated well-deservedly in a small circle with his employees!

Managing Director Claudia Malcus and her daughter Pauline Dörr - addi by Selter
Inspiration
Story
addi – a family business

addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name “addi” in the 6th generation and ship them to customers in 59 different countries. Made in Germany since 1829