addi report in the Spanish magazine MERCERIA actualidad
Editorial for the Spanish handicraft magazine MERCERIA actualidad:
188 years ago, the Great Grandfather of the current owner Thomas Selter, started to transform wire into crochet hooks.
That was in 1829, and since then the company has weathered many storms, as well as World wars and a great many changes.
Today, Gustav Selter GmbH & Co. KG is better positioned than ever before, with the brand “addi”.
The production in Germany, with the focus on high quality provides a lot of fun when knitting. And this pleases retailers, because repeat purchases of wool are made more often. Significant capital expenditure of several million Euros in the last five years, have brought the company up to speed, and allowed for additional premises. In addition, it is fun to continually develop new articles, which make handicrafts even nicer. So, there will once again be great innovations from addi at the h+h trade fair 2017 in Cologne.
For handicraft fans, we have developed an advent calendar with the name “addiVent”. You will be able to see prototypes at the trade fair. Apart from original addi knitting and crochet needles, it also contains useful accessories, and high quality branded wool. With the addi instructions for a knitted hat, knitted scarf and a pair of crocheted mittens included, you can work on three complete craft projects.
The addi range of accessories will be extended with newly developed little helpers, which all knitters will love.
The new „addiToGo“ stitch holders in the shape of a heart, ensure that the stitches stay where they are meant to: on the needles. Not only ideal for circular knitting needles on journeys – but also as a stitch stopper on the cable.
Our new, red silicone pads are called „addiGrip“ , which help to make the addiClick fastener easier to open and close. With the pads, you can fix the cable and hook between your fingers, so nothing can slip. Once again this year we are expanding our addiClick range.
In a wonderful purple colour, the new, very comprehensive „addiClick by Woolly Hugs“ case comes to the trade fair – developed in collaboration with the handicrafts expert Veronika Hug. Thanks to a large range of addiClick knitting and crochet needles, and the original addi accessories, it is a real addiClick tool box. Of course all addiClick cords and tips are compatible.
The new green case is called “addiClick HOOK BAMBOO”, and contains 8 of the finest bamboo crochet hooks up to 8 mm – made of sustainably growing bamboo. Individual Hook Bamboo crochet hooks up to 12 mm and addiClick cords are optionally available.
By popular request, the ergonomic addiSwing crochet hook is now available with a longer crochet hook head, as „addiSwing MAXI“ – for even more possible uses.
Knitting needle or crochet hook – this question is raised with„addiDuett“. One side crochet hook, one side knitting needle tip – this means that completely new possibilities arise, e.g. when picking up stitches or to save dropped stitches.
Due to outstanding feedback by the addi fans, the very popular 25 cm circular knitting needle “addiSockwonder” will not only be available in the BASIC variant with the round tips, but also in a LACE variant with thinner tips in the future. The needle will be demonstrated at the h+h trade fair stand, and can also be tested.
Our new “addiCrasy Trio” also fits in with the theme of knitting socks. These extremely short circular knitting needles, promise completely new possibilities, when knitting in small circles or knitting cable stitches.
For all products, we will continue to ensure that our complaint quota is as low as possible, so that both retailers and knitters enjoy the addi needles. You can find further information on addi at https://www.addi.de/en/ or on our social media channels on Facebook, Instagram, Pinterest, Google+ and Twitter.
Spanish/english report: MERCERIA actualidad (click)
Editorial for the Spanish handicraft magazine MERCERIA actualidad:
188 years ago, the Great Grandfather of the current owner Thomas Selter, started to transform wire into crochet hooks.
That was in 1829, and since then the company has weathered many storms, as well as World wars and a great many changes.
Today, Gustav Selter GmbH & Co. KG is better positioned than ever before, with the brand “addi”.
The production in Germany, with the focus on high quality provides a lot of fun when knitting. And this pleases retailers, because repeat purchases of wool are made more often. Significant capital expenditure of several million Euros in the last five years, have brought the company up to speed, and allowed for additional premises. In addition, it is fun to continually develop new articles, which make handicrafts even nicer. So, there will once again be great innovations from addi at the h+h trade fair 2017 in Cologne.
For handicraft fans, we have developed an advent calendar with the name “addiVent”. You will be able to see prototypes at the trade fair. Apart from original addi knitting and crochet needles, it also contains useful accessories, and high quality branded wool. With the addi instructions for a knitted hat, knitted scarf and a pair of crocheted mittens included, you can work on three complete craft projects.
The addi range of accessories will be extended with newly developed little helpers, which all knitters will love.
The new „addiToGo“ stitch holders in the shape of a heart, ensure that the stitches stay where they are meant to: on the needles. Not only ideal for circular knitting needles on journeys – but also as a stitch stopper on the cable.
Our new, red silicone pads are called „addiGrip“ , which help to make the addiClick fastener easier to open and close. With the pads, you can fix the cable and hook between your fingers, so nothing can slip. Once again this year we are expanding our addiClick range.
In a wonderful purple colour, the new, very comprehensive „addiClick by Woolly Hugs“ case comes to the trade fair – developed in collaboration with the handicrafts expert Veronika Hug. Thanks to a large range of addiClick knitting and crochet needles, and the original addi accessories, it is a real addiClick tool box. Of course all addiClick cords and tips are compatible.
The new green case is called “addiClick HOOK BAMBOO”, and contains 8 of the finest bamboo crochet hooks up to 8 mm – made of sustainably growing bamboo. Individual Hook Bamboo crochet hooks up to 12 mm and addiClick cords are optionally available.
By popular request, the ergonomic addiSwing crochet hook is now available with a longer crochet hook head, as „addiSwing MAXI“ – for even more possible uses.
Knitting needle or crochet hook – this question is raised with„addiDuett“. One side crochet hook, one side knitting needle tip – this means that completely new possibilities arise, e.g. when picking up stitches or to save dropped stitches.
Due to outstanding feedback by the addi fans, the very popular 25 cm circular knitting needle “addiSockwonder” will not only be available in the BASIC variant with the round tips, but also in a LACE variant with thinner tips in the future. The needle will be demonstrated at the h+h trade fair stand, and can also be tested.
Our new “addiCrasy Trio” also fits in with the theme of knitting socks. These extremely short circular knitting needles, promise completely new possibilities, when knitting in small circles or knitting cable stitches.
For all products, we will continue to ensure that our complaint quota is as low as possible, so that both retailers and knitters enjoy the addi needles. You can find further information on addi at https://www.addi.de/en/ or on our social media channels on Facebook, Instagram, Pinterest, Google+ and Twitter.
Spanish/english report: MERCERIA actualidad (click)