Press release
08.12.2025

Claudia Malcus in an interview with Nitiknitti

In addition to inspiration and knitting patterns, Nitiknitti Magazine's 110 pages also feature exciting reports about the industry.

In an exclusive interview with addi owner and managing director Claudia Malcus in issue no. 3, you can learn more about the company, from A for apprentices to F for female power and family businesses.

Nitiknitti Magazin 2025 Interview Claudia Malcus
Table of contents
Nitiknitti Magazin 2025 Interview Claudia Malcus
Magazin No. 3
Learn more
Nitiknitti Magazin

Im nitiknitti Magazin findest du kreative Strickanleitungen, inspirierende Impressionen, spannende Stories und eure schönsten Bilder – immer mit viel Liebe zusammengestellt.

Read Magazin
21 Schritte addiPremium Interview Claudia Malcus
Precious
Story - Production of a knitting needle
21 steps to the addiPremium circular knitting needle

How are our knitting needles produced and how many steps does it take to get to the finished needle? We are always happy to show our guests this during factory tours and summarised for you in this story.

Read story
Managing Director Claudia Malcus and her daughter Pauline Dörr - addi by Selter
Inspiration
Story
addi – a family business

addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name “addi” in the 6th generation and ship them to customers in 59 different countries. Made in Germany since 1829

Read story