Press release
27.11.2025

Family matters

The British edition of “The Knitter” reports on the family business addi, its 200-year history, and new innovations.

The issue will be published on November 27, 2025, in the UK.

TKN 222 The knitter UK
Table of contents
Selter addiHistorie Messe 80er 2
Company
addi milestones
The history of the Selter company and the addi brand since 1829

The history of the Selter company and the addi brand begins with the founding of the Selter crochet hook factory in Altena in 1829. The brand name addi was first created in the 1950s together with the first catalogs and quickly became a success.

Read story
Free instructions
Page
Philosophy
Made in Germany. Our promise.

addi needles and hooks are synonymous with excellence for knitting and crochet fans around the world.

Our addi philosophy: the origin of our products is always traceable. Fair working conditions, regional materials and quality are important to us.

 

Learn more
Managing Director Claudia Malcus and her daughter Pauline Dörr - addi by Selter
Inspiration
Story
addi – a family business

addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name “addi” in the 6th generation and ship them to customers in 59 different countries. Made in Germany since 1829

Read story