addi – a family business
addi respectively the company Selter as a successful family business in the middle of the green heart of North Rhine-Westphalia, the Sauerland. Here innovation meets tradition. In our valley in Altena, we produce knitting needles and crochet hooks of the highest quality with the brand name “addi” in the 6th generation and ship them to customers in 59 different countries.
Made in Germany since 1829
At addi, we have always used our entire know-how and many years of experience to achieve sustainable growth and thus to survive on the market in the long term.
Sustainable engagement plays a major role in every single decision we make.
At addi, we have always used our entire know-how and many years of experience to achieve sustainable growth and thus to survive on the market in the long term.
Sustainable engagement plays a major role in every single decision we make.
Sustainable commitment in every respect
addi has been producing at Altena in Germany since 1829. The company is managed by the owner family in the 6th generation. Thomas Selter (also known as Mr. addi) handed over the management to his wife Claudia Malcus in 2020. Her daughter Pauline Dörr, who has been with the company since she was a little girl, is assisting her as assistant to the management alongside her studies.
In addition, we have been involved in social projects here locally for many years and support many associations and institutions. addi stands for openness and transparency.
Sustainable commitment in every respect
addi has been producing at Altena in Germany since 1829. The company is managed by the owner family in the 6th generation. Thomas Selter (also known as Mr. addi) handed over the management to his wife Claudia Malcus in 2020. Her daughter Pauline Dörr, who has been with the company since she was a little girl, is assisting her as assistant to the management alongside her studies.
In addition, we have been involved in social projects here locally for many years and support many associations and institutions. addi stands for openness and transparency.
Sustainability in production
93% of the products in the entire addi range are manufactured here in Germany. This makes us the only European producer with a full range of knitting needles and crochet hooks. We are proud of that! addi products are characterized by highest reliability and longevity. We work with the greatest possible manufacturing precision and consistently invest in the newest technologies.
The issue of occupational safety for the protection of the workforce is a top priority. In addition, we attach great importance to compliance with strict environmental guidelines with constant monitoring is a major concern. We regularly invest in the environment as a resource and have therefore been participating in the “Ökoprofit” project of Northrhine- Westphalia since 2019.
Sustainability in production
93% of the products in the entire addi range are manufactured here in Germany. This makes us the only European producer with a full range of knitting needles and crochet hooks. We are proud of that! addi products are characterized by highest reliability and longevity. We work with the greatest possible manufacturing precision and consistently invest in the newest technologies.
The issue of occupational safety for the protection of the workforce is a top priority. In addition, we attach great importance to compliance with strict environmental guidelines with constant monitoring is a major concern. We regularly invest in the environment as a resource and have therefore been participating in the “Ökoprofit” project of Northrhine- Westphalia since 2019.
Sustainability with employees
Our employees are our most valuable asset. That’s why we at addi promote our junior staff through the dual training system and train them on a regular basis. We have made it our task to give young people a chance to be well equipped for the future. We see it not only as our duty to offer apprenticeships and internships, but simply as a pleasure. Tracking down talent, developing new ideas with young people and getting new impetus from the impartiality of young minds is a clear plus for the future of our company.
We offer apprenticeships in the professions:
- Machine and plant operator
- Surface coater
- Warehouse clerk
- Toolmaker
- Industrial mechanic
- Industrial clerk
- Industrial clerk EU
At addi, of course, there is no child labor and no wage dumping. Through this and a great deal of commitment to our employees, we succeed in retaining them at addi for the long term. Company anniversaries for 20, 30 and 40 years of service are celebrated more frequently. Generations of a family can also be found in the halls of addi.
Our employees are partly shareholders in the company themselves and are always kept up to date through monthly meetings.
Sustainability with employees
Our employees are our most valuable asset. That’s why we at addi promote our junior staff through the dual training system and train them on a regular basis. We have made it our task to give young people a chance to be well equipped for the future. We see it not only as our duty to offer apprenticeships and internships, but simply as a pleasure. Tracking down talent, developing new ideas with young people and getting new impetus from the impartiality of young minds is a clear plus for the future of our company.
We offer apprenticeships in the professions:
- Machine and plant operator
- Surface coater
- Warehouse clerk
- Toolmaker
- Industrial mechanic
- Industrial clerk
- Industrial clerk EU
At addi, of course, there is no child labor and no wage dumping. Through this and a great deal of commitment to our employees, we succeed in retaining them at addi for the long term. Company anniversaries for 20, 30 and 40 years of service are celebrated more frequently. Generations of a family can also be found in the halls of addi.
Our employees are partly shareholders in the company themselves and are always kept up to date through monthly meetings.
Sustainability with customers
Our customers pay our wages and salaries – that’s why we guarantee the highest quality, best service and constant further development. Aspects such as consistent contact persons, fair price-performance ratio, good communication and fast processing of complaints are a matter of course. It is also not uncommon for us to turn our customers’ ideas for new products or product improvements into reality. Continuous, joint improvements and fair business relations are the basis for long-lasting and friendly customer relationships.
Sustainability with customers
Our customers pay our wages and salaries – that’s why we guarantee the highest quality, best service and constant further development. Aspects such as consistent contact persons, fair price-performance ratio, good communication and fast processing of complaints are a matter of course. It is also not uncommon for us to turn our customers’ ideas for new products or product improvements into reality. Continuous, joint improvements and fair business relations are the basis for long-lasting and friendly customer relationships.
Sustainability among suppliers
addi attaches great importance to the careful selection of suppliers. The development of long-term business relationships plays an important role for addi. Many raw materials come from the company’s own region, which in turn supports sustainability through short transport routes.
Sustainability among suppliers
addi attaches great importance to the careful selection of suppliers. The development of long-term business relationships plays an important role for addi. Many raw materials come from the company’s own region, which in turn supports sustainability through short transport routes.
